Four ways to improve brand safety in a programmatic environment, by Kamani Krishnan, IAB Director of Regulatory Affairs.
Underpinned by solid growth across Display, Search and Classifieds, online advertising expenditure has grown to $7.4 billion in calendar year 2016.
IAB Australia's "Mobile Location Data Handbook" provides a breakdown of location data, for those looking to get into it and those already using it.
Results for 2016 and quarter ending Dec 31 2016 have been released in the latest publication of the IAB/PwC Online Advertising Expenditure Report.
The Real-time Advertising (RTA) Academy is an educational program for marketers to gain key skills to keep apace in a rapidly evolving digital advertising industry.
Google's Squared Online is offering IAB members an exclusive 15% discount off the course price for the intake.