Latest News

IAB Publishes Two New Playbooks to Drive Digital Effectiveness

IAB Australia launches The Native Playbook and The Programmatic Playbook, both designed to drive best practice, encourage commonality of language and help educate marketers on rapidly evolving digital disciplines.

IAB Publishes Two New Playbooks

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Online advertising spend reaches $7.6 billion in 2017 financial year

The Australian online advertising market has once again delivered double-digit growth figures increasing by $799 million to reach $7.6 billion for the full financial year ending June 30th 2017, a 11.7 percent increase over the prior financial year.

Pwc OAER info1

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Resources

Video Ad Volume: Loudness Guidelines

A large gap exists wherein there are no official guidelines in the Australian market that outlines the acceptable level of loudness a commercial video advertisement should abide by. This document outlines the current challenges faced in market, the requirements for guidelines and the recommended steps that all industry groups can follow to meet the new guidelines

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Digital Advertising Glossaries

We believe it’s essential to create common language across the different platforms of digital advertsing. This industry wide language is a key step in the mission to simplify, so we have tasked our industry Councils and Working Groups with crafting a series of glossaries to that end.

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Ad Blocking: Consumer Perspective

The second wave of IAB Australia Ad Blocking consumer research. This study been run by IAB Australia, Pureprofile and supported by the IAB Ad Blocking Taskforce.

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What's On

IAB Council Member Christmas Function

An IAB Christmas

Hold the date for Wednesday, 6 December for IAB's Council Member Christmas Function. To be hosted at PwC in Barangaroo, it's sure to get everyone in the Christmas spirit! More information to come soon.

 

Statistics

Online Advertising Expenditure Report Infographic - Quarter ended June 2017

IAB/PwC Online Advertising Expenditure FY2017 Infographic

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Digital Landscape Infographic - August 2017

Digital Landscape Infographic August 2017

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