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MeasureUp 2019: Call for Content

IAB’s MeasureUp Conference, Australia’s only measurement-focused event, is now in its third year. And submissions are now open for smart and engaging speakers, sessions or workshops for MeasureUp 2019. Submissions that are specific to the Australian market, have unique research and data insights, and supported by and based upon real-life client case studies will be favoured. Fresh faces and new research approaches will also be attractive to the selection committee. 

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Digital Ad Spend tops $8.8B in CY18

For the full calendar year 2018, the General Display Advertising category topped $3.3bn for the year, a 15.8% increase on 2017. Search and Directories hit $3.4bn for 2018, a 9.2% increase, while Classifieds increased 9.5% to reach $1.6bn spend in 2018. The enite ustralian online advertising market hit $8.8bn expenditure in calendar year 2018.

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Resources

Online Ad Spend CY2018

The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the latest data. The report includes for the first time data points about the rate of programmatic buying, as well as CTV video advertising revenue data.

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2019 Digital Audio Research

The third wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

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Our events provide guests with opportunities to learn from, and network alongside, industry experts. Want to get involved as a speaker or sponsor?

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IAB Video Council Event

Hold the Date: Join IAB Australia and our Video Advertising Council thought leader member companies on Thursday, 16 May 2019 as we discuss key topics in the Australian digital video landscape.

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IAB Digital Ad Ops Conference

The IAB's Digital Ad Ops Conference comes to Melbourne on June 20, covering local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.

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Statistics

Digital Audio in 2019

IAB Audio Advertising Landscape Infographic 2019

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Digital Landscape Infographic - Dec. 2018

Digital Landscape Infographic Dec. 2018

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