Home - IAB Australia

Classifieds and video advertising underpins CY17 revenue growth

March, 2018
All categories experienced growth with classified advertising leading the way at 15 percent year-on-year growth to reach $1.5 billion in 2017 thanks to strong local companies including REA Group, Carsales.com and Seek. Real Estate remains the leading segment in classifieds, followed by Recruitment and Automotive.

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IAB launches Ad Tech Purchase Guidelines to help Marketers and Publishers Maximise Investment

March, 2018
Developed by the IAB Executive Technology Council, the guidelines examine supply side platforms; data management platforms, demand side platforms, verification tools and ad servers; providing simplified top considerations against each area.

Creativity in Video Whitepaper - April 2018

April, 2018

IAB Australia’s Video Council worked on the Creativity in Video Whitepaper to help simplify the creative process for video, showcase best practise and appreciate video as a platform that behaves differently dependent on device.

Online Ad Spend - CY 17 and Dec Qtr.

March, 2018

Australian online advertising expenditure continues to grow, recording a seven percent year-over-year increase with total revenue edging to $7.9 billion for the full year

Device Ownership & Trends - Jan. 2018

March, 2018

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends.

Upcoming Events

The IAB hosts a range of educational, inspirational and informative events, providing our members with opportunities to learn from, and network alongside, industry experts. See what we have planned for 2018.

Interested in speaking or sponsorship opportunites?

Video Advertising Council Event

Sydney
Hold the date for Wednesday, 16 May 2018 for the IAB Video Advertising Council Event as we gather a broad, collective voice that sets about addressing the key issues and challenges faced by the industry, by marketers and by the members' own organisations.

IAB MeasureUp 2018

Sydney
Following the successful inaugural IAB Australia digital measurement conference, MeasureUp in 2017, the conference will be back bigger and better in October 2018. Submissions are now open until 31st May for smart and engaging speakers, sessions or workshops.