Latest News

Marketers continue to reinvest strongly in digital advertising

Australian marketers support for digital advertising has continued to strengthen, with the latest data from PwC showing that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year.

All online categories experienced growth in FY2018

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Industry collaboration delivers unprecedented Digital Advertising Practices

The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have released the industry’s first agreed set of digital working practices to support advertisers, agencies, publishers and digital platforms.

Australian Digital Advertising Practices

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Resources

Device Ownership & Trends - July 2018

The IAB Measurement Council reviews and assesses enumeration and currency data every month to ensure the currency continues to evolve and reflect consumer media usage habits.

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Mobile Advertising and Location Data

This three-part short video series aims to demystify some of the more confusing aspects of location-based advertising and help educate marketers, agencies and advertisers as to the best uses of the data and some of the pitfalls to avoid.

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IAB Creative Resources

In digital, creative can sometimes come second to reach, frequency and targeting. On this page we have rounded up our latest creative resources, designed to fully embrace creative in digital advertising in all shapes, sizes and formats.

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What's On

Year In Review & Christmas Drinks

Melbournians, hold the date for Tuesday, 20 November 2018 as we look at 2018 in review and have a few Christmas drinks to celebrate a year of successful initiatives and steps towards growing a sustainable and vibrant digital industry in 2019 and beyond. The day will see us look at the highlights of 2018 - including snippets from IAB Mobile Council, Video Council, Regulatory Affairs Council, and MeasureUp events throughout 2018 - for those who may have missed out.

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IAB Christmas Celebration

Hold the date for Thursday, 6 December 2018 to come along and join the IAB for a Christmas celebration. Together we'll look back at the year in review, celebrate our wins for 2018 and see where the industry is going in 2019.

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Get involved

Our events provide guests with opportunities to learn from, and network alongside, industry experts. Want to get involved as a speaker or sponsor?

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Statistics

Online Advertising Expenditure Report Infographic - FY2018

Online Advertising Expenditure Report FY2018 Infographic

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Digital Landscape Infographic - July 2018

Digital Landscape Infographic July 2018

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