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IAB Standard Ad Unit Portfolio

IAB Australia is inviting Public Comment on the IAB NEW STANDARD AD UNIT PORTFOLIO

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IAB Viewability Taskforce established to guide Australian market

Oct., 2016
The Taskforce was set up several months ago to develop a consistent definition and understanding of viewability which will enable publishers, agencies and advertiser to have more informed conversations about what they are buying or selling.

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Resources

IAB Affiliate Marketing Handbook

The Affiliate Handbook outlines the basic mechanisms of the practice, the different types of Affiliates, the key players in the local markets, the role of content; and how to capitalise on mobile and other technologies.

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Ad Blocking in Australia

The latest IAB AdBlocking in Australia study shows almost 30% of Australian consumers are now using ad blocking technology on one of their devices and that a fear of viruses and malware is the most common reason for installing the software.

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What's On

Digital Ad Operations Certification

Oct. 1-31, 2016

The next test window for the Digital Ad Operations Certification (DAOC) is open from 1 - 31 Oct 2016. The DAOC is for both agency and publisher side professionals with a minimum two years work experience in digital advertising operations.

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Real-Time Academy

The Real-time Advertising (RTA) Academy is an educational program for marketers to gain key skills to keep apace in a rapidly evolving digital advertising industry. To date, over 3,000 marketers have graduated from the RTA globally.

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Statistics

Ad Blocking: The Consumer Perspective

IAB IG AdBlocking WEB

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Total Australian Ad Market

IAB IG CAESA Web

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Training courses-for the-industry

Resource-Library

IAB-Blog

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