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Digital Ad Spend tops $8.8B in CY18

For the full calendar year 2018, the General Display Advertising category topped $3.3bn for the year, a 15.8% increase on 2017. Search and Directories hit $3.4bn for 2018, a 9.2% increase, while Classifieds increased 9.5% to reach $1.6bn spend in 2018. The enite ustralian online advertising market hit $8.8bn expenditure in calendar year 2018.

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IAB Audio State of the Nation 2019

IAB Australia today released the 3rd wave of its Audio Advertising State of the Nation Report. The Report, which covers broadcast radio, streaming digital audio, DAB+ and podcasts, is a truly collaborative industry project with support from 13 different media and technology companies as well as industry body Commercial Radio Australia.

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Resources

Online Ad Spend CY2018

The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the latest data. The report includes for the first time data points about the rate of programmatic buying, as well as CTV video advertising revenue data.

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2019 Digital Audio Research

The third wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

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Future of Measurement: Town Hall Meeting

Developed by the IAB Measurement Council, this Town Hall meeting on 25 March will see the IAB present its new The Future of Measurement project, and is a chance for agencies, marketers and publishers to hear from experts in the field and share their thoughts and concerns around digital audience measurement.

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IAB Digital Ad Ops Conference

The IAB's Digital Ad Ops Conference comes to Melbourne on June 20, covering local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.

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Statistics

Digital Audio in 2019

IAB Audio Advertising Landscape Infographic 2019

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Digital Landscape Infographic - Dec. 2018

Digital Landscape Infographic Dec. 2018

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