IAB and Nielsen have released the 3rd Mobile Ratings Report as the industry moves closer to cross-device and daily audience measurement. Reports one to three are now available, covering July-September.
Australian online advertising has surged again to deliver 33 percent year on year growth for quarter ending 30th September 2015, reaching $1.565 billion the quarter.
The AANA and IAB Australia have jointly launched best practice principles for online advertising which is in the style of editorial content, commonly known as Native Advertising.
The December 2015 edition of Nielsen’s Online Landscape Review is here. The regular landscape review is now available in both interactive and downloadable PDF versions.
February 24 , SYD
Taking place on February 24th at the Hilton Hotel Sydney, the Programmatic Summit will offer brands, agencies, publishers and technology vendors a comprehensive guide to the local and international programmatic ecosystem. IAB members receive a 15% discount.
The IAB Certification Programme is the highest industry credential; created by the industry, for the industry. The Digital Media Sales Certification test window closes Feb. 29, and the Digital Ad Ops Certification test windows resume on April 1.