Latest News

Online advertising spend reaches $7.6 billion in 2017 financial year

The Australian online advertising market has once again delivered double-digit growth figures increasing by $799 million to reach $7.6 billion for the full financial year ending June 30th 2017, a 11.7 percent increase over the prior financial year.

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Connected TV now accounts for up to 35 percent of Australian broadcaster's online video supply

IAB Australia’s Video Council has released Australia’s first white paper on Connected TV (CTV) which reveals that CTV now accounts for up to 35 percent of Australian broadcaster’s online video supply.

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Resources

Digital Advertising Glossaries

We believe it’s essential to create common language across the different platforms of digital advertsing. This industry wide language is a key step in the mission to simplify, so we have tasked our industry Councils and Working Groups with crafting a series of glossaries to that end.

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Ad Blocking: Consumer Perspective

The second wave of IAB Australia Ad Blocking consumer research. This study been run by IAB Australia, Pureprofile and supported by the IAB Ad Blocking Taskforce.

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Overhaul of the Data Management Framework - June. 2017

Last month (May 2017) the Productivity Commission’s Final Report into Data Availability and Use was released by the Federal Government.

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What's On

IAB MeasureUp Conference 2017

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On Tuesday 10th October, IAB Australia are bringing together the smartest brains in measurement to shed light and provide perspective. Tickets on sale now.

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How To Win In Mobile At Cannes 2018

How To Win In Mobile At Cannes 2018

It’s time for creatives to take mobile seriously! The IAB will be hosting an event on October3, 2017 that explores all things mobile and showcases how the platform is unique for creatives. Tickets on sale now.

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IAB Digital Ad Operations Conference 2017

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Hold the date on November 15, 2017 for our IAB Digital Ad Operations Conference in Sydney. For speaking or sponsorship opportunities contact annette@iabaustralia.com.au. More Information To Come Soon.

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Statistics

Online Advertising Expenditure Report Infographic - Quarter ended June 2017

IAB/PwC Online Advertising Expenditure FY2017 Infographic

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Digital Landscape Infographic - July 2017

Digital Landscape Infographic - July 2017

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