The Australian online advertising market increased $1.6B to reach $6.8B for the full financial year ending June 30th, 2016. Members can download the full report.
The digital landscape in July 2016 saw Australians spend 58 hours surfing online across over 263 sessions per person.
Produced by the IAB Tech Lab in the US, this primer outlines the best practices for publishers dealing with ad blocking and touches on the relevant pros and cons of those strategies.
IAB Australia presents its Ad Blocking Toolkit, which answers all the frequently asked questions that consumers, publishers and anyone involved or interested in digital advertising might need answered
26 Sept. | New York, USA
MIXX kicks off Advertising Week in New York and is the preeminent event for marketing and agency professionals — and the publishers and technology firms who help drive their efforts.
Oct. 1-31, 2016
The next test window for the Digital Ad Operations Certification (DAOC) is open from 1 - 31 Oct 2016. The DAOC is for both agency and publisher side professionals with a minimum two years work experience in digital advertising operations.