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IAB Mentorship Program

IAB Australia’s Executive Technology Council has launched an industry mentorship program to support and enable the next generation of digital advertising and technology industry talent.  With a particular focus on supporting gender diversity and identifying the unsung heroes of the industry, the program will provide support for up to 40 mentees via 20 mentors every six months. 

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App-ads.txt now available

The final version of app-ads.txt is ready for adoption to fight inventory fraud in mobile and OTT apps. Over the last 18 months ads.txt has made a hugely positive impact on the industry and app-ads.txt will continue to increase the ways that advertisers can buy trusted inventory.

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Resources

Digital Video Landscape 2019

The video landscape has never been more complicated and exciting we have seen an increased number of content creation sources, delivery and consumption channels, and platforms, and as a result, more video viewing time in total. 

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Online Ad Spend CY2018

The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the latest data. The report includes for the first time data points about the rate of programmatic buying, as well as CTV video advertising revenue data.

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IAB Digital Ad Ops Conference

The IAB's Digital Ad Ops Conference comes to Melbourne on June 20, covering local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.

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Statistics

Total Australian Ad Market CY18

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Digital Audio in 2019

IAB Audio Advertising Landscape Infographic 2019

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