Latest News

Classifieds and video advertising underpins CY17 revenue growth

All categories experienced growth with classified advertising leading the way at 15 percent year-on-year growth to reach $1.5 billion in 2017 thanks to strong local companies including REA Group, and Seek. Real Estate remains the leading segment in classifieds, followed by Recruitment and Automotive. 


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IAB launches Ad Tech Purchase Guidelines to help Marketers and Publishers Maximise Investment

Developed by the IAB Executive Technology Council, the guidelines examine supply side platforms; data management platforms, demand side platforms, verification tools and ad servers; providing simplified top considerations against each area.

Ad Tech Purchase Guidelines

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Online Ad Spend - CY 17 and Dec Qtr. 

Australian online advertising expenditure continues to grow, recording a seven percent year-over-year increase with total revenue edging to $7.9 billion for the full year

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Device Ownership & Trends - Jan. 2018

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends.

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Affiliate Marketing: Australian Industry Review - Feb. 2018

The Australian Affiliate Marketing industry is in a period of growth, with seven in 10 advertisers who run affiliate programs stating they intend to increase their affiliate spend in the next 12 months.

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What's On

Upcoming Events 

The IAB hosts a range of educational, inspirational and informative events, providing our members with opportunities to learn from, and network alongside, industry experts. See what we have planned for 2018.

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Interested in speaking or sponsorship opportunites?

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Industry Briefing: Privacy Update & the GDPR

Join the IAB on Wednesday, 11 April 2018 for the 2018 Privacy Update Event, driven by the IAB Australia Regulatory Affairs Council. From GDPR to new Data Breach Laws and Consumer Data Rights, what do recent changes to privacy and data laws mean for digital media and advertising companies?

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Video Advertising Council Event

Hold the date for Wednesday, 16 May 2018 for the IAB Video Advertising Council Event as we gather a broad, collective voice that sets about addressing the key issues and challenges faced by the industry, by marketers and by the members' own organisations.

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Online Advertising Expenditure Report Infographic - Quarter ended Dec. 2017

IAB/PwC OAER Q4 2017

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Digital Landscape Infographic - December 2017

Digital Landscape Infographic December 2017

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Training courses-for the-industry

IAB Podcast



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