Latest News

General Display steals back marketers' hearts in Q1 2018

For the quarter ended March 2018, the total market spend was $2.1 billion – a 13.2 percent year-on-year increase for the quarter – with much of that growth driven by the rapidly expanding video market.

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IAB launches Ad Tech Purchase Guidelines to help Marketers and Publishers Maximise Investment

Developed by the IAB Executive Technology Council, the guidelines examine supply side platforms; data management platforms, demand side platforms, verification tools and ad servers; providing simplified top considerations against each area.

Ad Tech Purchase Guidelines

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Resources

IAB Podcasting Measurement Guidance and Local Market Update

An Australian market update as well as guidance on measuring both content and ads in podcasting environments, building on the work developed by the IAB Tech Lab's Podcast Technical Working Group.

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Live Video Streaming: Australia and the World

In this global study, 4200 ‘live video streamers’ were recruited from 21 countries, looking at device and content consumption trends across different markets.

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The GDPR and Data Privacy: IAB Briefing and Resources

On May 25, 2018, the European Union’s long-awaited new data-protection rules, known as the General Data Protection Regulation (GDPR), officially kicked in. We have collated IAB podcasts, videos and downloadable guides to help you navigate the new laws and the implications they will have on Digital Advertising Organisations in Australia.

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What's On

Upcoming Events 

The IAB hosts a range of educational, inspirational and informative events, providing our members with opportunities to learn from, and network alongside, industry experts. See what we have planned for 2018.

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Interested in speaking or sponsorship opportunites?

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Mobile Advertising Council Event

Join the IAB on Wednesday, 22 August 2018 as we explore all things mobile and showcase how the platform is unique for creatives. You’ll leave with an invigorated belief in mobile as a channel, an insight into some of the trends that we’ll see in 2019 and a better understanding of the process and collaboration necessary in executing great mobile.

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IAB MeasureUp 2018

On Thursday, 1 November 2018 IAB Australia will be hosting the MeasureUp conference, bringing together the smartest local and overseas brains in measurement to shed light and provide perspective. Meaningful keynotes and panels will set out to shape measurement application in Australia for the next twelve months and beyond. More details to come soon.

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Statistics

Online Advertising Expenditure Report Infographic - Q1 2018

Online Advertising Expenditure Report Infographic Q1 2018

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Digital Landscape Infographic - April 2018

Digital Landscape Infographic April 2018

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Training courses-for the-industry

IAB Podcast

IAB-Blog

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