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Understanding The True Impact Of Video Advertising

Video advertising across all screens (television & digital) now represents a third of all advertising dollars spent in Australia. Videology partnered with behavioural research experts, Gateway Research, to gain an understanding of how people are really paying attention and feeling about video advertising. This study has been designed to provide the market with insights that go beyond the standard metrics currently available. 

MARKETERS AND ATTRIBUTION

This discussion from AdRoll and AdNews paper explores all of the attribution models available to a marketer and identifies those that are the most frequently used. 

CRAFTING MOBILE MOMENTS: The Union Between Creativity and Automation

PubMatic has just released  the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation whichexplains in a three-prong framework  how publishers and advertisers can craft the perfect mobile moment by combining creativity and automation:

Near Breaks Ground With Allspark, Its New Mobile-First Audience Cloud

Sydney, June 6, 2016:Near, the largest location intelligence platform, today announced the global launch of its Mobile-First Audience Cloud, Allspark. Powered by the Near platform, Allspark leverages diverse public and proprietary data sets which enable brands and enterprises to visualise and analyse audience location, behaviour, demography and interest data to power strategy, marketing and operations.

Pubmatic: Quarterly Mobile Index - Q1 2016

PubMatic released the Q1 2016 Quarterly Mobile Index (QMI) report, which found that ad inventory value on both mobile app and mobile web increased substantially, with CPMs on mobile app up 67 percent and on mobile web up 57 percent, on a year-over-year basis.

Exponential: Exponential Study Finds Interactive Video Units Outperform Standard, Pre-roll Ads

Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads

SYDNEY, AUSTRALIA (April 14, 2016)Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 700 million users each month, has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good Advertising – which finds that interactive video advertisements are significantly more impactful than standard banner and pre-roll video ads.

Pubmatic: Lessons learned in Header Bidding

Amidst all the major headwinds in the digital media and advertising world, the subject of header bidding has been persistently at the heart of many industry conversations.

Five ways to boast your video yields

The video ecosystem is evolving fast. Publishers need innovative solutions to combat traditional challenges in maximising yield—the returns they see on their video ad inventory.

 

State of Mobile Commerce Report - Q4 2015: Leaders Widen the Gap

Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.

 

Zuni and CRC develop wellness app for youth

Mental health issues in children and young adults currently cost our government $98.3 million each year, and whilst these issues are brought on by many factors, research conducted by Zuni and the Young and Well Co-operative Research Centre (CRC) identified that the stigma related to help seeking can prevent young people from identifying issues they are experiencing.

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