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Pubmatic: Quarterly Mobile Index - Q1 2016

PubMatic released the Q1 2016 Quarterly Mobile Index (QMI) report, which found that ad inventory value on both mobile app and mobile web increased substantially, with CPMs on mobile app up 67 percent and on mobile web up 57 percent, on a year-over-year basis.

Exponential: Exponential Study Finds Interactive Video Units Outperform Standard, Pre-roll Ads

Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads

SYDNEY, AUSTRALIA (April 14, 2016)Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 700 million users each month, has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good Advertising – which finds that interactive video advertisements are significantly more impactful than standard banner and pre-roll video ads.

Pubmatic: Lessons learned in Header Bidding

Amidst all the major headwinds in the digital media and advertising world, the subject of header bidding has been persistently at the heart of many industry conversations.

Five ways to boast your video yields

The video ecosystem is evolving fast. Publishers need innovative solutions to combat traditional challenges in maximising yield—the returns they see on their video ad inventory.

 

State of Mobile Commerce Report - Q4 2015: Leaders Widen the Gap

Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.

 

Zuni and CRC develop wellness app for youth

Mental health issues in children and young adults currently cost our government $98.3 million each year, and whilst these issues are brought on by many factors, research conducted by Zuni and the Young and Well Co-operative Research Centre (CRC) identified that the stigma related to help seeking can prevent young people from identifying issues they are experiencing.

How Australian supermarkets can acquire consumers using insights from location data
Near did a month-long mobile location data study of Australian Supermarkets (in Sydney and Melbourne) to get a deep understanding on the consumer behavior seen across the Supermarkets. The study can be found here.
The byline highlights how the Supermarkets (or brands in general) can use these consumer insights for customer acquisition, and also to make intelligent business decisions and stay ahead of the competition today.
The "Everything you Need to Know" Guide to Email Marketing

From getting started to building the right list to the perfect writing of communications, Acxiom's "Everything you Need to Know" Guide to Email Marketing has all the crucial information you will need to craft the perfect strategic campaign.

Download the guide here.

Six ways mobile location data will play a crucial role in 2016

2016 predictions by Anil Mathews, Founder and CEO, Near on how mobile location data will play a crucial role over this year and beyond.

Beat the Ad Blockers

Beat the Ad Blockers

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