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In an industry dominated by males, FirstClick Consulting is pioneering the employment and advancement of women in Search Marketing in Australia. FirstClick is independently owned and run by female entrepreneur Grace Chu, who started the business in 2005, long before search marketing hit its stride in Australia.

BMW has launched an innovative rich media mobile and tablet campaign through Big Mobile for the introduction of the new all-electric BMW i3. The responsive designed campaign includes the new accelerometer 360-degree virtual tour functionality across multiple devices and is a first for the automotive industry in Australia.

Expedia, the world's largest online travel company, has appointed Agency M to manage its cruise SEM as it expands into Australia's growing cruise sector. Agency M, GroupM's digital marketing agency, is the only agency to be working with Expedia on SEM.

Video advertising platform, SpotXchange, Inc., today named Matt Von der Muhll as the Managing Director for SpotXchange Asia Pacific. Von der Muhll was only recently promoted to the role of Country Director for SpotXchange Australia in January, and his rapid rise to a new leadership role signals the continued growth and expansion that SpotXchange is experiencing in Asia Pacific.

Companies from around the state gathered last night to celebrate the best marketing campaigns in WA at the 2013 Australian Marketing Institute Awards for Marketing Excellence. Bethanie, Western Australia's largest not-for-profit aged care services provider, scooped the pool winning 2 out of the 4 categories they were nominated for.

InMobi, the world's largest independent mobile ad network, today appointed Jon White as the new Regional Director and General Manager of Australia and New Zealand.

InMobi - Mobile Advertising Almost Doubles in a Year. InMobi

InMobi, the leading innovator in mobile advertising and the largest independent mobile advertising network, released its latest Australian Mobile Insights Report today, revealing that the network has grown an impressive 44 per cent since last year.

Online advertising continues to evolve and transform, from the humble beginnings of the website banner ad, to the later advent of pay-per-click models such as Google's AdWords, to more recent innovations in demand-side platforms (DSPs) and mobile and video ads – and their use in location-aware mobile devices, such as smartphones and iPads.

Agency M, GroupM's digital marketing agency, has added three large financial clients to its portfolio with the recent wins of Bankwest's SEO account, MYOB's SEM business and SEM for foreign exchange trading company DMM Securities.

From 27 May mX readers can stay up to date with the latest news, entertainment and sport; experience rich interactivity through galleries, videos and code readers and enjoy the best of the newspaper through Goss & glam and the popular mX Talk sections all through their smartphone.

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