Member Updates

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, harmonises data privacy laws across Europe and impacts every company that touches the personal data of European Union residents. While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions with consumers built on trust, active engagement and mutual benefit.

PubMatic’s Q4 2017 report sees an expanded scope from quarterly analysis to a full year look back, as well as adding several benchmarks for mobile advertising performance around pricing, volume and growth. The report looks to observe developments in the mobile space in order to scope out future trends in the digital industry.

Still not sure about GDPR? Signal breaks it down with a few questions to ask and how the new laws will complicate the relationship with vendors and other partners.

Header bidding adoption has skyrocketed, facilitating huge revenue gains for countless web sites. For those who are still thinking about it, AppNexus has put together a guide with five actionable tips on how to optimize your header bidding setup, including how to assess your demand partners, decrease latency, and more.

With more consumers adopting OTT devices, it’s increasingly important for marketers to master video advertising on the big screen. Innovid has you covered with materials to help you reap the rewards of successful marketing on these engaging and effective devices.

The web is becoming more personal everyday, to the point that consumers expect the brands they interact with to know them in the same way that their Netflix account and their Spotify playlist does. This eBook from Signal and Digiday touches on the importance of meeting these heightened expectations by mastering the fundamentals of identity across the digital ecosystem.

Innovid’s Interactive Video Starter Guide includes everything you need to know about how to begin your interactive video strategy or to maximize your existing interactive strategy. Interactive video success is driven by recognizing where your customers are in the purchase funnel and tailoring creative to follow suit, developing device specific creative, and utilizing custom formats intended to maximize engagement and time spent with your ad.

With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense.

Programmatic advertising has enabled marketers to serve ads to their desired audiences across the open internet, but has nonetheless been plagued by issues around transparency, brand safety, and performance measurement.

2017 was a massive year for Adland. Brand safety and transparency dominated the conversation, smart devices captured marketers’ imaginations, and the importance of quality creative was highlighted by some truly spectacular campaigns.