Member Updates

Bain & Company, in partnership with Google, surveyed nearly 1,700 senior marketing executives around the globe to find out how they use their insights and technology to engage consumers.

A new research report from Sizmek reveals valuable insights into the changing market for luxury goods in Asia and why an omnichannel, data-fueled digital strategy is vital to connecting with a new generation of luxury consumers.

Video standards are being adapted for the multi-device video ecosystem, and marketers should understand how these shifting standards will bring new functionality to VAST inventory, and may change their media plans accordingly. Download the below document to find out what each of the video standards does and how they are evolving.

Marketing professionals who embrace the changes happening in the TV ecosystem—and adopt technology and strategies to capitalize on them—are able to deliver effective, one-to-one TV advertising like never before, and actually connect TV ad spend back to sales. Check out the dataxu whitepaper for more.

What makes an ad tech partner trustworthy? Unruly set out to better understand what trust means for ad tech in 2018 and how advertisers are navigating these uncertain waters.

Innovid’s annual benchmark report aims to provide guidance and insight on what is resonating with video viewers, which platforms are working best and which are driving the most engagement — to help marketers, agencies and digital publishers navigate a rapidly changing industry landscape. 

By analysing over ten trillion advertiser bids running through its platform on a monthly basis, PubMatic has observed real-time developments in the mobile space that may allude to broader digital industry trends. This information is then compared to other published data to further understand changes in the mobile landscape.

With the implementation of GDPR, many advertisers and publishers are still trying to figure out how to obtain and track consumer consent. IAB Europe teamed up with leading technology companies to develop an open, industry standard for how website owners can obtain, manage and propagate consumer consent across the digital ecosystem.

Unruly surveyed 4,000 people globally about their understanding of the GDPR, whether they trusted brands - and who they thought should access their data.

In 2018, identity is poised to revolutionise digital marketing. Don’t get left behind. See all five of Signal’s 2018 predictions and recommendations in this report.