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What do companies like Amazon and Marriott have in common? They are recognized as some of the world’s most valuable companies and achieve some of the highest Customer Satisfaction Indexes* in their respective categories. This is not happenstance.
Over this last 10 years, mobile has become the dominant digital advertising platform. Our TV screens still hold powerful, but relatively stationary positions on our living room walls or in a few other rooms at home. Our computers stay on our desks or in our offices for the most part (even if they happen to be laptops).
Every marketer wants to know the exact impact of their work. Attribution is quickly evolving to encompass more marketing activities, producing more effective strategic insights. Here are some best attribution practices in order to give credit where credit is due.
Parents are a sought-after crowd. With more than $200 billion in spending potential, the power to influence the next generation of spenders, and a need to buy an increased assortment of goods and services, parents are one of the most influential demographics to target.
Customer experience is the new battleground for retailers, driven by soaring customers expectations and an explosion in consumer choice ....
Native advertising is on its way to dominating the market. So we wanted to know more. How do marketers think of native ads?
Data-driven video advertising is about to look a whole lot different.
Mobile video — in one form or another — will continue to grow as younger users who have been tethered to their mobile devices since birth continue to play a larger role in the ecosystem.
There are no more valuable ecommerce carts than those devoted to grocery. Unlike every other category, grocery has no true seasonality of purchase.
In 2017, the effects of technology disruption will be felt in full force across the marketing organization. Not only do CMOs need to adapt, they must lead the way in utilizing data and new tools to drive deeper customer insights and create impactful brand experiences.
