Member Updates

The online travel industry has seen explosive growth in the APAC region over the past five years and will continue expanding rapidly. For OTAs in the region, understanding the methods and thought processes that guide their most engaged customers toward a booking will be crucial in the years to come.

According to eMarketer, most mobile display and video ad dollars will be automated by 2018. That means knowing how to launch effective mobile programmatic video campaigns is crucial to online success.

In the race to win today’s fickle, device-centric customers with the type of immediate 1:1 experiences they’ve come to expect, brands must be able to unify all of their data into a centralised, durable profile that can be used for targeting and personalisation across all touchpoints.

SYDNEY, Australia,  29 June, 2017:ReachLocal, a leader in powering online marketing for local businesses, today announced the launch ofReachDisplay GeoFence, a location-based mobile advertising solution that harnesses the power of geofencing technology and makes it accessible, affordable and quantifiable for businesses of all sizes.

What do companies like Amazon and Marriott have in common? They are recognized as some of the world’s most valuable companies and achieve some of the highest Customer Satisfaction Indexes* in their respective categories. This is not happenstance.

Over this last 10 years, mobile has become the dominant digital advertising platform. Our TV screens still hold powerful, but relatively stationary positions on our living room walls or in a few other rooms at home. Our computers stay on our desks or in our offices for the most part (even if they happen to be laptops).

Every marketer wants to know the exact impact of their work. Attribution is quickly evolving to encompass more marketing activities, producing more effective strategic insights. Here are some best attribution practices in order to give credit where credit is due.

Parents are a sought-after crowd. With more than $200 billion in spending potential, the power to influence the next generation of spenders, and a need to buy an increased assortment of goods and services, parents are one of the most influential demographics to target.

Customer experience is the new battleground for retailers, driven by soaring customers expectations and an explosion in consumer choice ....

Native advertising is on its way to dominating the market. So we wanted to know more. How do marketers think of native ads?