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IAB Viewability Update - Dec. 2017

The latest round of IAB/PwC benchmarks, aggregating census data from comScore, Integral Ad Science (IAS) and Moat on all AU inventory tracked through their services for viewability, monitored over 600% more inventory than the same time last year.

PubMatic: PubAcademy Australia

Join PubMatic and our publisher and agency partners to learn about the transparency challenges and opportunities in the ANZ digital advertising market.

IAB Digital Ad Ops Conference 2017

This half day IAB Ad Ops Conference will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics. Due to overwhelming interest Digital Ad Ops is now sold out. However, contact annette@iabaustralia.com.au to be waitlisted.

How To Win In Mobile At Cannes 2018

It’s time for creatives to take mobile seriously! The IAB will be hosting an event that explores all things mobile and showcases how the platform is unique for creatives. You’ll leave with an invigorated belief in mobile as a channel, an insight into some of the trends that we’ll see in 2018 and a better understanding of the process and collaboration necessary in executing great mobile.

Tickets sold out.

AppNexus: 5 Tips to Optimize Your Header Bidding Setup

Header bidding adoption has skyrocketed, facilitating huge revenue gains for countless web sites. For those who are still thinking about it, AppNexus has put together a guide with five actionable tips on how to optimize your header bidding setup, including how to assess your demand partners, decrease latency, and more.

Innovid: Become an OTT Marketing Expert

With more consumers adopting OTT devices, it’s increasingly important for marketers to master video advertising on the big screen. Innovid has you covered with materials to help you reap the rewards of successful marketing on these engaging and effective devices.

Signal: WTF is Identity?

The web is becoming more personal everyday, to the point that consumers expect the brands they interact with to know them in the same way that their Netflix account and their Spotify playlist does. This eBook from Signal and Digiday touches on the importance of meeting these heightened expectations by mastering the fundamentals of identity across the digital ecosystem.

Online Advertising Expenditure Report - Quarter ended Sept. 2017

Total online advertising achieves 4.9% growth year on year in the September quarter 2017.

Hold the date - IAB Audio Advertising: State of The Nation Event - Sydney

Hold the date for Thursday, 22 February 2018 for the 2nd wave of IAB's Digital Audio Advertising: State of the Nation Report, providing a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.

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