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AdTech Q&A: Evolution of Video through isolation & beyond

The evolution of Video Advertising through the current COVID-19 isolation period and beyond

IAB Australia recently released the Q1 2020 Online Advertising Expenditure Report, in which we can see that Video’s share of general display continues to increase – and now makes up 53% of this product category.

Hence we were keen to speak to some of our key council members about what they’re currently seeing in market in terms of consumer engagement metrics for digital video and if there are any interesting related trends, product and/or innovation opportunities that may persist or through 2020 and into 2021.

Responsible & Effective use of Data in Digital Marketing - Video and Deck

This webinar features IAB's Jonas Jaanimagi and Chris Durbridge, Head of Consumer Insights & Marketing Services at Equifax (a member of our Data Council), demonstrating best practices in using data responsibly and effectively in digital marketing with a focus on measurement, audience profiling and actioning.

Make the most of your IAB Australia membership by inviting one of our team to share research, trends or explain the latest in ad tech standards. We are happy to run a briefing session to make sure you and your team remain up to date on the digital landscape. To arrange a session please email our Head of Membership Jenn Thomas (jenn@iabaustralia.com.au

Achieves 3.8% growth year on year with video the star performer at 18% growth

Embargoed for publication Tuesday 19th May 2020:  Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER).  The Report compiled by PwC, found that the drop in expenditure traditionally experienced after the December holiday quarter was more pronounced this year, with the total advertising in Q1 reaching $2,286m in expenditure. 

SYDNEY, Tuesday 19th May 2020:  Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER).  The Report compiled by PwC, found that the drop in expenditure traditionally experienced after the December holiday quarter was more pronounced this year, with the total advertising in Q1 reaching $2,286m in expenditure. 

Tech Q&A: Community Engagement during the Pandemic

How technology has enabled different communities to collaborate and genuinely engage online during COVID-19

Most publishers and platforms are currently experiencing dramatic growth in user activity during COVID-19. Hence, we wanted to get some insights from some of our council members that enable online communities on what topics are proving popular, if there are any unexpected shifts in conversations and how content creators and brands are engaging with these consumers.

We hope that you find this useful…

Device and Usage Report - March 2020

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

The Role of Context Report - May 2020

The Role of Context: News Environments and Their Influence On Advertising 

It is well documented that news audiences are stronger and more engaged than ever and this exclusive report "The Role of Context: News Environments and Their Influence On Advertising" outlines the contextual influence of news websites during COVID-19 on advertising and outline how marketers can unlock context effects of different media environments.

The report is available to download below

Data Governance & Consumer Privacy

This webinar will highlight the key area of focus for Australian marketers and publishers in relation to responsible data management, its governance and the ever-evolving requirements of consumer privacy in 2020. 

LinkedIn: Navigating Today’s Evolving World of Work

LinkedIn’s data has always portrayed the global impact of working environments, and during this time of uncertainty, we continue to learn about the role of community

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