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Device and Usage Report - March 2020

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

The Role of Context Report - May 2020

The Role of Context: News Environments and Their Influence On Advertising 

It is well documented that news audiences are stronger and more engaged than ever and this exclusive report "The Role of Context: News Environments and Their Influence On Advertising" outlines the contextual influence of news websites during COVID-19 on advertising and outline how marketers can unlock context effects of different media environments.

The report is available to download below

Data Governance & Consumer Privacy

This webinar will highlight the key area of focus for Australian marketers and publishers in relation to responsible data management, its governance and the ever-evolving requirements of consumer privacy in 2020. 

LinkedIn: Navigating Today’s Evolving World of Work

LinkedIn’s data has always portrayed the global impact of working environments, and during this time of uncertainty, we continue to learn about the role of community

Identity, Project Rearc & Privacy Sandbox

This webinar will cover-off the critical topic of identity – and the IAB’s global project to rearchitect digital marketing, known as ‘Project Rearc’. The content will include an update from IAB Tech Lab and a review of the current state-of-play and early testing outcomes of Google’s Privacy Sandbox.

Ad Tech Q&A: Creativity and Dynamic Optimisation

Effectively utilising creativity and streamlining dynamic optimisation during COVID-19

 

Following our recent COVID-19 Digital Ad Impact Study and the follow-up Q&A on managing brand safety in times of crisis we’ve had a lot of feedback on both the challenges and opportunities in relation to creativity during the ongoing lockdown period here in Australia.

Responsible & Effective use of Data in Digital Marketing: Recommendations & Best Practices

This 45 min webinar kicks-off a three-part series of various data-driven topics throughout May. We will start off with Equifax (a member of our Data Council) demonstrating best practices in using data responsibly and effectively in digital marketing with a focus on measurement, audience profiling and actioning.

IAB Australia Response to ISBA Programmatic Supply Chain Transparency Study

IAB Australia CEO, Gai Le Roy, comments on the ISBA Programmatic Supply Chain Transparency Study

It is pleasing to see the ISBA Programmatic Supply Chain Transparency Study recognise the importance of industry standards. The IAB locally and globally has been championing transparency in digital advertising’s value chain to ensure we have an efficient, effective and sustainable industry.

Context is king in challenging COVID advertising landscape

New research from Neuro-Insight with IAB Australia finds marketers benefit from transferred equity and goodwill


6th May 2020 – Sydney, Australia:  Timeliness, connection and trust are the most significant context attributes for trusted news environments according to research testing COVID related content released today by IAB Australia and leading neuroscience research firm Neuro-Insight.  The study of over 900 Australians, assessed three different types of news content – hard breaking news, COVID related updates and lifestyle content that is linked to our current COVID lockdown lives – and explored how the attributes of these could help advertising messages take on additional meaning.

Native Advertising Webinar: Best Practices and Local Examples
This 45 minute webinar provides a current overview on Native Advertising including updates from the recently released Native Handbook, some best practices and recommendations from Australian product experts. We also be present a number of local creatives examples as a product showcase.
 
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