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Australian Online Landscape Review - May 2018

The digital landscape saw 20,446,000 people actively surfing online in May 2018, with Australians 18+ spending an average of 86 hours online per person.

IAB TECH LAB RELEASES VAST 4.1 FOR PUBLIC COMMENT

Critical Updates to the Digital Video Ad Serving Template Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration of Audio Advertising

NEW YORK, NY (June 14, 2018) – The IAB Technology Laboratory has released VAST 4.1 for public comment, featuring significant advancements to the digital video ad serving template. Improved verification will allow for support within non-VPAID (Video Player-Ad Interface Definition) architecture, while also permitting VAST 4.1 to align with the Open Measurement Interface Definition (OMID) to better measure viewability of video ads on web. Upgrades for server-side ad insertion and the integration of DAAST (Digital Audio Ad Serving Template) are also key elements of the proposed specification.

Digital Ad Ops Melbourne 2018: Digital Fact Pack

Get all the latest facts and figures - including the latest IVT benchmarks - ahead of the IAB Ad Ops Melbourne Conference in our Digital Fact Pack.

Streaming the FIFA World Cup - June 2018

69% of Australian Internet users have live streamed video in the past. This Infographic takes a look at how these consumers from around the world plan to watch the 2018 FIFA World Cup.

2018 INNOVID ANNUAL GLOBAL VIDEO BENCHMARKS & INSIGHTS

Innovid’s annual benchmark report aims to provide guidance and insight on what is resonating with video viewers, which platforms are working best and which are driving the most engagement — to help marketers, agencies and digital publishers navigate a rapidly changing industry landscape. 

The GDPR and Data Privacy: IAB Briefing and Resources

On May 25, 2018, the European Union’s long-awaited new data-protection rules, known as the General Data Protection Regulation (GDPR), officially kicked in. We have collated IAB podcasts, videos and downloadable guides to help you navigate the new laws and the implications they will have on Digital Advertising Organisations in Australia.

Gai Le Roy appointed Interim CEO of IAB Australia as Vijay Solanki steps down

Sydney, June 1, 2018: The Board of IAB Australia today announced that Vijay Solanki has resigned from his role as Chief Executive Officer. Ms Gai Le Roy has been appointed Interim CEO with immediate effect.

Australian Online Landscape Review - Apr. 2018

The digital landscape saw 20,446,000 people actively surfing online in April 2018, with Australians 18+ spending an average of 83 hours online per person.

General Display advertising steals back marketers’ hearts in Q1 2018

Sydney - 31 May, 2018: Digital advertising revenue reached $2.1 billion for the first quarter of 2018, driven by significant growth in both video and mobile advertising according to the Online Advertising Expenditure Report released today by IAB/PwC.   The report also highlights a shift in advertising spend with marketers favouring General Display advertising over both Classifieds and Search and Directories.

For the quarter ended March 2018, the total market spend was $2.1 billion – a 13.2 percent year-on-year increase for the quarter – with much of that growth driven by the rapidly expanding video market. Video was up 36 percent in Q1 2018 versus Q1 2017 to reach $320 million, representing 42 percent of the entire Display Advertising segment for the quarter. 

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