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MediaMind Technologies Inc. today released a global telecom research titled, "The Comprehensive Guide on How to Leave an Effective Message."

Google: Volvo Across Screens Case Study

This groundbreaking cross screen research helps reveal the full branding benefits of advertising beyond just TV: TV, mobile and online video all worked together to achieve great results.

Millward Brown: How Should Your Brand Capitalize on Social Media?

Millward Brown shares insights on how to make Social Media a successful advertising tool and gives marketers 10 tips for making the best use of fan pages.

Millward Brown: Can I make my Ad go Viral?

How do you increase the chances of success that your ad will go viral? Millward Brown identifies factors that influence the success rate of viral ads.

MediaPost: A Note To The Video Advertising Industry - Take Control Of Your Destiny

With TV ratings supply down, advertisers were greeted with the prospect of double-digit CPM hikes. This insightful article explores what the video ad industry holds for the future.

IAB Australia: Measuring Outcomes in Online Media Campaigns Presentation

This deck, outlining how to measure online advertisign outcomes, was presented by Paul Fisher at the Advertising and Marketing Summit on 30 August, 2011

IAB Event: What Works - Video Advertising Presentation

Online video advertising is enjoying boom growth globally. Find out why, how and what works in this presentation about a sector forecast to surpass $200milion in Australia by 2014.

Y!NZ: National Cervical Screening Programme Case study

Find out more about why the National Cervical Screening Programme identified online video as the ideal channel to reach a new audience and engage them with the campaign's message. Campaign results are also discussed.

Online advertising reaches $2.455b for 2011 financial year

The Australian online advertising market is on track to surpass $3b in 2012.

Tequila Digital wins Creative Showcase for ‘Dog-A-like’ campaign

Tequila Digital has been announced as the latest Creative Showcase winner for its 'Dog-A-Like' campaign developed for Pedigree.

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