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IAB Canada: Tetley Red Tea case study on cross media

IAB Canada's study shows how print and web, plus portals and contextual websites were combined to drive success for Tetley Red Tea.

The World's Biggest Pac-Man

To build awareness of IE9 and showcase the power of HTML5, Soap built a platform giving the global PAC-MAN community the opportunity to create and play their own maze and become part of the “World’s Biggest PAC-MAN” game which received 1.5 million visitors in the first 3 weeks.

IAB Europe: Survey on Transnational Online Advertising Trading in Europe

This whitepaper examines how global brands are spearheading a gradual rise in trans-national digital advertising and the benefits this can bring.

Online advertising hits record Q1 expenditure of $601m

Reports continued strong 17 percent year-on-year growth.

IAB Australia issues final new video advertising

Interactive Advertising Bureau (IAB) Australia today released its final video advertising standard guidelines and best practices for Australia.

IAB Australia hosts online behavioural advertising forum for industry

IAB will be hosting two Online Behavioural Advertising (OBA) forums for advertising and marketing professionals: Sydney on Wednesday 4th May and Melbourne on 31st.

Google: Impact of Search on Offline Beverage Purchasing

This online to offine study explores whether online searchers posses a valuable behaviour for beverage advertisers, quantifying the impact of online research, specifically search, on consumers' likelihood to purchase beverages in a store.

Droga5 brews a Creative Showcase winner

Droga5 has scooped first place in the latest Creative Showcase competition for its “Brewed by Feel” campaign for Cascade.

Google: The Mobile Movement

In partnership with Ipsos OTX MediaCT, a total of 5,013 US online adults (18-64 years of age) who identified themselves as using a smartphone to access the Internet were interviewed to gain a deep understanding of smartphone consumer behavior.

MediaPost: US Marketers Move Ad Budgets Online, Reports Disagree On Where

Marketers continue to move advertising budgets online, but two separate studies provide conflicting evidence on where ad dollars will go.

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