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Cross Industry Group to establish standards for online behavioural advertising in Australia

A Cross Industry Group comprised of six of Australia’s leading online, marketing and advertising industry bodies has been formed to develop industry guidelines and standards.

The Fresh Start Project

To bring to life realestate.com.au’s campaign message about giving people a fresh start, a new home for a family in need was going to be built. Amnesia Razorfish created a virtual brick collection system and when 1 million bricks were collected, the house got built.

IAB Australia launches first industry survey

We launched our first industry survey to gather information and feedback which will help us better understand you and what you would like from us.

Online Advertising posts another record quarter

Total online advertising expenditure in Australia has continued its strong growth, posting a record quarter of $571.75 million. The results which were released today in IAB Australia’s Online Advertising Expenditure Report (OAER) compiled by PwC, recorded an increase of $105.5m, representing 23 percent growth from the comparable third quarter in 2009.

IAB Australia broadens Board representation

The Interactive Advertising Bureau of Australia (IAB) today announced the appointment of Mark Bamford to its Board. Mr Bamford is a partner with TressCox Lawyers and has over 15 years of experience in private practice working within the media, communications, and entertainment sectors.

Australian research shows benefits of cross media advertising for FMCG

Advertising campaigns which combine online, TV and print, can improve product awareness, purchase intent and ad memorability by up to a multiple of three according to a ground breaking Australian cross media study which was released today by IAB Australia and Dynamic Logic.

IAB Australia Cross Platform Case Study: Colgate

The IAB, Dynamic Logic, MEC and Colgate worked together to provide a detailed case study to help marketers understand how a well planned cross media campaign can improve your return on investment.

Kidspot: Time for brands to change their approach when marketing to Australian mums

This report reveals what has the greatest influence on the mother's decisions at each stage of the purchase journey, helping marketers optimise their ad placements and strategy.

An article appeared this morning in the SMH regarding consumer privacy which Paul Fisher responds to for one simple reason: it's factually incorrect.

MediaMind: Creative Optimization - Automating Success

This editorial piece is exclusive to the IAB and discusses how creative digital optimisation can impact a campaign's success. By Ariel Geifman, MediaMind Principal Research Analyst.

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