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IAB Australia establishes Mobile Advertising Council

The Council, which is the fourth working group to be established by IAB Australia, will include representatives from IAB members, as well as AIMIA and the MFA.

MCM Media's online proprietary music video streaming service Digital Entertainment Network (DEN) has signed two new media distribution partnerships with Channel [V] and bandit.fm.

The Ad Network has expanded its dedicated Real Estate Ad Network globally with a foray into the US market.

Nielsen online audience measurement data release endorsed by IAB Australia

Available to market 19th October 2011. Data projects an 11 percent increase in active online population.

303 beats strong competition with The Me Project to win Creative Showcase 6.2

303's innovative campaign, The Me Project has been declared the winner of the Creative Showcase 6.2.

Strong global interest in IAB Australia’s tender for Online Audience Measurement Services

Twenty-one measurement organizations have leapt at the chance to register their interest in participating in the Online Audience Measurement (OAM) Services tender issued by IAB Australia.

IAB NZ: Digital Natives Report

Roy Morgan's research covers the online activities of the "digital native." Rapid penetration of the internet, especially broadband, has resulted in increased usage and strong growth of all types of websites over the last ten years. Website traffic is largely driven by Generation Y – born between 1976 - 1990, now aged between 21 – 36, the heaviest internet users.

Millward Brown: Maximizing the Value of Viral Video

Nigel Hollis provides insights into how to maximise creativity and reach in order to achieve a viral video in these budget-constraint times.

Online Advertising Expenditure has seen an increase of 20% year on year reaching $688 million in Q3 2011, with Search and Directories experiencing the strongest growth. The executive summary of the report is available to all and members can access the full report.

All in-stream video ads served in SpotXchange Marketplace now have an icon that promotes transparency and consumer choice.

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