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Making Tracks  | 2011 IAB Awards Winner

When DDB Sydney was asked to inspire both Australians and international visitors to explore the country, they got artists to compose music in the most stunning parts of the country, creating an inspiring film which became the most watched live music concert on YouTube.

Oxfam Unwrapped 2010 | 2011 IAB Awards Winner

To make Oxfam stand out of the crowd during the competitive Christmas period, Initiative Melbourne created a highly customised branded experience which proved extremely successful.

2011 IAB Awards | Full List of Winners

Making Tracks campaign with YouTube Symphony Orchestra proves to be on song.


With 100,000 dogs being euthanised in Australia each year, Tequila Digital and Pedigree decided to bring the shelter dogs to the people through a ground breaking facial recognition software, matching individuals with a dog up for adoption.

IAB US & Ovum: Marketer Perceptions of Mobile Advertising

This ground breaking survey was commissioned by the IAB's Mobile Marketing Center of Excellence and conducted among 300 US marketers to provide a unique insight into mobile advertising from a buyer perspective. The results help understand marketer's perceptions of mobile advertising.

IAB UK: M-Commerce Consumer Wave

The trends of consumer usage of M-Commerce in the UK are presented, as well as five videos showing interviews with consumers about their M Commerce habits.

Google: Research and Purchasing of Auto Aftersales Products

The objective of this study was to understand how French consumers use the internet and other sources to research and purchase automotive aftersales products. The role of search and the use of mobile are hightlighted.

MediaMind: Financial services ads, it’s all about the first impression

A MediaMind study examined the performance of more than 28 billion impressions from Financial Services served between Q4 2009 and Q3 2010.

MediaMind: Mobile Advertising - Tiny Screen, Huge Results

In this report, MediaMind uncovers some of the best practices to help advertisers get the most value out of their mobile campaigns.

IAB Event: Leading Edge - Understanding Exchanges Presentation

DSP, SSP, RTB, Programmatic buying...Unravel the meanings of these latest acronyms and understand the basics of what is being touted as the greatest technoclogical evolution in the buying and selling of digital media.

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