You have 0 articles to compare. Do you want to see compare view now?


Compare

Advanced Filter Options

Johnnie Walker Widget | 2009 IAB Awards Winner

While Johnnie Walker had developed a strong association with Australian cricket through sponsorship, Mindshare’s challenge was to keep the brand top of mind during the expansive cricket season and demonstrate the forward thinking and street savvy brand persona.

Online advertising expenditure in Australia for the second-quarter 2009 (3 months ended 30 June 2009) totalled $453 million, the largest second-quarter recorded. General Display advertising and Classifieds advertising accounted for 27.8% and 23.1% of the total advertising expenditure for the second-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 49.1%.

Lynx Instinct

To successfully launch the new body spray Lynx Instinct, Soap Creative decided to bring out the caveman in teenage boys across Australia through a mass multiplayer online requiring teenage cavemen to attract the last of the world's “cave babes”.

Online Advertising maintains year on year growth

Online Advertising maintains year on year growth. 22 percent year on year cumulative growth and 14 percent year on year for Q1.

Record Number of Entries and interest in 2009 IAB Australia Awards

Entry numbers increased a phenomenal 59 percent from last year, with digital agencies the most active entrants, followed by media and then creative agencies.

Online advertising expenditure in Australia for the first-quarter 2009 totalled $439.5 million. General Display advertising and Classifieds advertising accounted for 24.9% and 23.9% of the total advertising expenditure for the first-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 51.2%.

IAB Australia creates industry destination portal

Unveils new site with online research and case studies.

IAB Australia Awards 2009 calls for entries

IAB Australia has invited creative and media agencies and marketers Australia wide to submit entries to its 2009 IAB Australia Awards. The awards celebrate the best Australian interactive advertising campaigns conducted during the past year. Submissions are now being accepted online at http://www.iabawards.com.au and will close on 23 April 2009.

IAB Australia calls for comments on metric guidelines

The Interactive Advertising Bureau Australia is calling for comments on its newly released draft paper “Industry Standards for Online Audience Measurement Metrics and Data”. The guidelines have been developed to progress standardisation of how audience measurement metrics are quoted and presented. The deadline for comments on the draft standards and guidelines is Friday 13th March 2009.

Chunga

To launch new KIT KAT Cookies & Cream, RMG Connect Worldwide + JWT created the Chunga game which was played with KIT KAT bars against character Hans Fagerlund, its most famous player. Digital media was exclusively supported only by Point-of-Sale and cleverly integrated social media.

Page 243 of 247 Results 2421 - 2430 of 2470