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IAB Australia issues new online advertising standards

IAB Australia today issued its Universal Advertising Package (UAP), a set of industry-agreed standards for online advertising placements.

ComScore: Social Networking Accounts for 1 of Every 5 Minutes Spent Online in Australia

The State of the Internet in Australia is a comprehensive report looking at the latest trends in digital consumer behavior in the market. This edition focuses on Social Advertising as time spent on social networks hits new high.

Soap kicks off year as first Creative Showcase winner for 2011

Soap has snared top spot in the first Creative Showcase for 2011, winning with its “100 Days of Summer” campaign for Foxtel. Profero picked up second place in Australia’s best free online digital advertising creativity competition for its work on Pizza Hut’s “Feed a Friend” campaign and Tequila rounded out the awards securing third place for its work on an augmented reality campaign for Coopers Clear.

Online advertising on track to reach $3bn in 2012

Industry reaches $2.265 billion for 2010 with 21 percent annual growth.

Five submissions received for IAB Australia’s tender for Online Audience Measurement Services

The five OAM submissions were received from Colmar Brunton with Gemius, ComScore, Nielsen Online, Roy Morgan Research with Effective Measure and Vizisense.

Paul Fisher outlines the "big issues to watch" in 2011 in the Australian interactive advertising market ranging from measurement, exchanges, privacy, display formats, mobile and social media.

100 Days of Summer

Soap's winning social media campaign rewarded the Foxtel Facebook fans with exclusive quality content and prizes for 100 consecutive days, enabling the fan base to grow from 25,000 to 100,000 throughout the campaign.

IAB US Tablet Creative Showcase

The IAB US Mobile Marketing Center of Excellence has launched an interactive creative gallery that highlights the best campaigns of tablet advertising.

IAB NZ: Online Shoppers in NZ Presentation

Online shopping is expected to reach NZ$2.68 billion at the end of this year, an increase of 12% from 2010. However over a third of this money is disappearing offshore. Take a look at some key facts & figures around online shoppers in NZ then diary the 29th Feb for our case study event featuring key players in the online retail market and their strategies for this Xmas.

Amnesia Razorfish wins final Creative Showcase for 2010

Amnesia Razorfish’s ‘The Fresh Start Project' has been declared the winner of Creative Showcase 5.3, Australia’s best free online award for creativity in digital advertising.

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