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Online has long been renowned as an effective direct response medium. But what about building brands online? This presentation will give you some of the latest research into how others have successfully built brands online.

Online advertising expenditure in Australia for the third-quarter 2009 totalled $466.25 million. General Display advertising and Classifieds advertising accounted for 25.9% and 23.2% of the total advertising expenditure for the third-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 50.9%.

Australia’s agencies Sapient Nitro, JWT Australia & ZenithOptimedia & Soap Creative have dominated the IAB’s fifth annual MIXX Awards in New York, collected 8 awards between them.

This Code has been adopted by the AANA as part of advertising and marketing self-regulation. The object of this Code is to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing food and beverage products in Australia.

Clemenger decided to show people what Vodafone stood for, rather than just telling them: they created a website that would inspire and enable people, helping them to really make the most of every moment and share their One Day wish with friends.

Australia’s online advertising market has again beaten advertising market trends, recording continued strong, double digit growth year on year of 18.5 percent for the full financial year according to figures released today by IAB Australia in its Online Advertising Expenditure Report (OAER).

IAB Australia today announced the appointment of Gai Le Roy as IAB Australia Programmes Manager, effective immediately. Ms Le Roy will chair the three IAB Australia Councils - Measurement, Research, and Standards & Guidelines - and take responsibility for driving key projects for each Council.

Best Job in the World campaign continues its winning run.

Best Job in the World campaign continues its winning run.

With the challenge of increasing international awareness of Queensland's Islands of the Great Barrier Reef and a budget of $1.2 m, CumminsNitro Brisbane's “Best Job in the World” campaign captivated the world’s attention – and that of the 2009 IAB Awards judges.