You have 0 articles to compare. Do you want to see compare view now?


Compare

Advanced Filter Options

Digital Audience Targeting For Success

This guide sets out to identify and examine summarise the opportunities and challenges involved with digital audience targeting, providing guidance to help marketers develop effective digital audience targeting strategies and provide some proof of the improved campaign effectiveness when these practices are applied.

COVID-19 Market Insights Rundown

Summary of insights pieces in relation to market and consumer trends due to the impact of COVID-19 pandemic. Research pieces from IAB, IAB members and other important industry reports. 

Friday 3rd April 2020: Industry association IAB Australia has issued an urgent call to action for brands, agencies, ad verification firms, and other companies in the digital advertising supply chain to stop blocking the news. The call comes as many brand and agency teams have mistakenly updated their programmatic and all other media buying to prevent any advertising surrounded by topics including “crisis,” “COVID-19,” and “coronavirus”

Project Rearc Webinar

IAB Tech Lab and IAB Australia are hosting a series of Project Rearc Webinars. This first webinar on Thursday, April 2, will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and how to get involved in the process.

 

Digital Audio Buyer's Guide: Education and Training Deck

This educational and training deck combines the August 2019 Buyer's Guide with the latest research and education from IAB Australia. It is designed to educate marketers and advertisers with the information and resources necessary to take advantage of Digital Audio advertising opportunities. 

 

As we hunt for information, consumption patterns are changing

News consumption has understandably changed over the last few weeks, as people seek out information and return to news websites for regular updates. Overall time spent on news digital sites and apps is up 29% for March to date compared to the same period in February. IAB Australia and Nielsen have analysed data from Digital Content Ratings to provide the market with some insight on these changes. 

 

Data Label: Adopting data transparency standards for digital marketing in Australia

Adopting data transparency standards for digital marketing in Australia - through the Data Label

Marketers are increasingly making media and marketing spend decisions based on a wide range of audience data, but there are few tools that enable data buyers to understand ‘what’s inside’ the various data segments they buy and provide a consistent labeling of those details.

IAB Australia Content Manager
Google: 2019 YouTube Ads Leaderboards - A look back at viewers’ favourite video spots

From collaborating with popular creators to trying out new camera tricks, there are plenty of ways to take your online video creative to the next level. Explore the 2019 YouTube Ads Leaderboards to get inspiration from brands that won over Aussies and Kiwis last year.

Near: Decathlon Sports and Location Technology

Havas Media Hong Kong and Near worked in conjunction to make Tseung Kwan O store launch one of Asia’s most successful store launch.

Page 6 of 260 Results 51 - 60 of 2599