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2018 INNOVID ANNUAL GLOBAL VIDEO BENCHMARKS & INSIGHTS

Innovid’s annual benchmark report aims to provide guidance and insight on what is resonating with video viewers, which platforms are working best and which are driving the most engagement — to help marketers, agencies and digital publishers navigate a rapidly changing industry landscape. 

The GDPR and Data Privacy: IAB Briefing and Resources

On May 25, 2018, the European Union’s long-awaited new data-protection rules, known as the General Data Protection Regulation (GDPR), officially kicked in. We have collated IAB podcasts, videos and downloadable guides to help you navigate the new laws and the implications they will have on Digital Advertising Organisations in Australia.

Gai Le Roy appointed Interim CEO of IAB Australia as Vijay Solanki steps down

Sydney, June 1, 2018: The Board of IAB Australia today announced that Vijay Solanki has resigned from his role as Chief Executive Officer. Ms Gai Le Roy has been appointed Interim CEO with immediate effect.

Australian Online Landscape Review - Apr. 2018

The digital landscape saw 20,446,000 people actively surfing online in April 2018, with Australians 18+ spending an average of 83 hours online per person.

General Display advertising steals back marketers’ hearts in Q1 2018

Sydney - 31 May, 2018: Digital advertising revenue reached $2.1 billion for the first quarter of 2018, driven by significant growth in both video and mobile advertising according to the Online Advertising Expenditure Report released today by IAB/PwC.   The report also highlights a shift in advertising spend with marketers favouring General Display advertising over both Classifieds and Search and Directories.

For the quarter ended March 2018, the total market spend was $2.1 billion – a 13.2 percent year-on-year increase for the quarter – with much of that growth driven by the rapidly expanding video market. Video was up 36 percent in Q1 2018 versus Q1 2017 to reach $320 million, representing 42 percent of the entire Display Advertising segment for the quarter. 

PubMatic: Quarterly Mobile Index (QMI) for Q1 2018

By analysing over ten trillion advertiser bids running through its platform on a monthly basis, PubMatic has observed real-time developments in the mobile space that may allude to broader digital industry trends. This information is then compared to other published data to further understand changes in the mobile landscape.

Quantcast: How to Obtain Consumer Consent under GDPR

With the implementation of GDPR, many advertisers and publishers are still trying to figure out how to obtain and track consumer consent. IAB Europe teamed up with leading technology companies to develop an open, industry standard for how website owners can obtain, manage and propagate consumer consent across the digital ecosystem.

Unruly: 2018 GDPR Study: Have you got what it takes to rebuild consumer trust?

Unruly surveyed 4,000 people globally about their understanding of the GDPR, whether they trusted brands - and who they thought should access their data.

Cameron King becomes IAB Australia Chair of Board

Libby Minogue appointed to the newly created role of Deputy Chair

Sydney, 24 May 2018: IAB Australia today announced that Cameron King, Managing Director of Digital Revenue at News Corp Australia will Chair its Board effective immediately. King will serve as Chair until News Corp’s Board Chair tenure ends in September 2018. He replaces outgoing Chair Nicole Sheffield, who announced her resignation from News Corp Australia in February this year.

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