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Data Availability and Use: Productivity Commission Draft Report - Oct. 2016

The Government draft report was released on 3 November 2016. The public is invited to examine the draft report and to make written submissions by Monday 12 December 2016.

The final report is expected to be handed to the Australian Government in March 2017.

Review the Data Availability and Use paper and the overview guide below. Also included is an infographic.

 

IAB Affiliate Marketing Handbook - 2016

IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market. 

VAST 4.0: OPEN FOR PUBLIC COMMENT

The Video Ad Serving Template (VAST) specification was created by the IAB Tech Lab in the U.S. and has been examined by a Working Group of volunteers from IAB Australia member companies.

DOWNLOAD THE DOCUMENT FOR PUBLIC COMMENT:
VAST 4.0 (FOR PUBLIC COMMENT) 

Also included are:
VAST 4.0 FAQ 
THE DIGITAL VIDEO IN-STREAM AD FORMAT GUIDELINES

 

IAB Online Advertising Expenditure Report - Quarter ended 30 Sept., 2016

Total online advertising spend continues to grow, reaching just over $1.88 billion for the three months ending 30 September 2016 according to the latest PwC/IAB Online Advertising Expenditure Report.  The industry growth represents a 3.7 percent gain on last quarter and a 20.3 percent gain over Q3 2015.

FMCG brands leading the way with digital video to deliver brand uplift

Sydney, 30 November, 2016: Total online advertising spend continues to grow, reaching just over $1.88 billion for the three months ending 30 September 2016 according to the latest PwC/IAB Online Advertising Expenditure Report.  The industry growth represents a 3.7 percent gain on last quarter and a 20.3 percent gain over Q3 2015.

World leading digital audience measurement system prepares for Daily Ratings

IAB Australia commences audit of online audience measurement

Sydney, 29th Nov. 2016: In preparation for the launch of the third stage of the industry’s independent online audience measurement currency, IAB Australia’s Measurement Council has commenced a full process audit of the existing Digital Ratings (Monthly) product as well as the processes currently being put in place in preparation for the launch of Digital Content Ratings (Daily) in 2017.  Digital Ratings (Monthly), delivered by Nielsen, provides an independent, cross-device view of the total digital audience across key digital devices, enabling agencies and advertisers to make more accurate decisions and gauge the reach of their digital investment.

After careful review of the of IAB U.S. Podcasting Guidelines and consultation with a range of stakeholders IAB Australia’s Audio Advertising Council feels that these guidelines and the work carried out by the IAB in the US is applicable and valuable to the Australian market and IAB Australia has officially endorsed these guidelines.

IAB Australia Audio Council endorses IAB US Podcast Ad Metrics guidelines

Sydney, 24 Nov. 2016: IAB Australia’s Audio Council announced today that it has endorsed the IAB U.S. Podcast Ad Metrics Guidelines for the Australian market following a thorough review and assessment.  The endorsement will provide considerable support to the Australian advertising industry, with data gathered by the Council showing nearly 40% of agencies have already experimented with podcast advertising and a further 30% intending to in the next 12 months.

THE POWER OF CONTEXT: How advertising within relevant context helps to build brand equity

In the first Australian study of its kind, carsales.com Limited commissioned Nielsen to examine and compare the campaign performance of automotive advertisers, both on the carsales network and in non-contextually relevant environments, to better understand the effect that relevant context has on brand equity.

 

Game tackling neurological disorder takes the prize in IAB Creative Showcase

SYDNEY, 23 Nov., 2016: A joint project between Nomad and Deepend has taken first place in Round 11.2 of IAB Australia’s Creative Showcase competition with “Sound Storm” campaign for the National Acoustic Laoratory which uses an iPad auditory training game to treat children suffering from Spatial Processing Disorder. Second place went to M&C Saatchi for “The Teleporter Adventures” for Commonwealth Bank and third was awarded to AnalogFolk for its work for CrownBet on the “Fanterpreter” campaign.

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