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Device Ownership & Trends - July 2018

The IAB reviews and assesses enumeration and currency data every month to ensure the currency continues to evolve and reflect consumer media usage habits. 

Matt Rowley appointed Chair of IAB Australia Board

SYDNEY, 21st January 2019: Matt Rowley, Director of Sales, Publishing at Nine Entertainment Company, has been elected as Chair of the IAB Australia Board. He replaces Cameron King who resigned from News Corp late last year and who will be finishing his tenure as IAB Chair immediately.

Device Ownership & Trends - Jan. 2019

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

SCA: Grocery Buying Habits

Did you know, nearly 1 in 2 SCA grocery buyers visit the supermarket at least several times a week.

Viacom: Australian Millennials: Music, Humor and Resilience

Viacom's recent project The Next Normal: Rise of Resilience spanned 28,600 people aged 6 to 54 across 32 countries, including Australia. Here are the key findings from an analysis of Australians aged 16 to 34.

January, 2019

InMobi: Global Ad Tech and Martech Predictions for 2019

Discover the Top Trends for Marketers in 2019.

Video Ad-Vantage

On Thursday 16th May, 2019 the IAB and the Video Council will be hosting our annual Video Vista Event between 8.30-10.30 a.m.  

The key topics will be the ever-changing Video Landscape in Australia and the impact video advertising has had on brand success.

Australian Online Landscape Review - October 2018

The digital landscape saw 20,657,000 people actively surfing online in October 2018, with Australians 18+ spending an average of 95 hours online per person.

Natalie Stanbury, Director of Research

Natalie Joined IAB Australia as Director of Research in February 2019, managing the IAB’s relationship with Nielsen developing independent, inclusive and transparent digital audience measurement system and other IAB work toward the development of effective measurement solutions and standards for the online advertising industry. Natalie brings her a depth of experience and industry knowledge, having been Research director at News Corp and spending five years as head of research and insights at Fairfax Media, as well as working with Ninemsn and Ticketek.

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