You have 0 articles to compare. Do you want to see compare view now?


Compare

Advanced Filter Options

IAB Australia releases statement on video viewing time qualifiers for digital video reach metrics

Sydney, 8th August, 2018 – IAB Australia has continued its’ drive for higher standards for digital video audience measurement and for this reason has chosen not to endorse secondary crediting for video within Nielsen’s Digital Content Ratings (DCR) product. The decision comes as Nielsen informed the Australian market that there has been a delay in delivering viewing time qualifiers for DCR until February 2019.

Google: How top brands grow with timely customer connections (Bain report)

Bain & Company, in partnership with Google, surveyed nearly 1,700 senior marketing executives around the globe to find out how they use their insights and technology to engage consumers.

Sizmek: Luxury Advertising Trends in APAC

A new research report from Sizmek reveals valuable insights into the changing market for luxury goods in Asia and why an omnichannel, data-fueled digital strategy is vital to connecting with a new generation of luxury consumers.

Australian Online Landscape Review - June 2018

The digital landscape saw 20,446,000 people actively surfing online in June 2018, with Australians 18+ spending an average of 81 hours online per person.

Australian Digital Advertising Practices - July 2018

The Australian Digital Advertising Practices have been created specifically for advertisers in Australia to facilitate better relationships with agencies, publishers and digital platforms, and to foster shared responsibilities for digital ad spends and outcomes.

Industry collaboration delivers unprecedented Digital Advertising Practices

Supported by advertisers, agencies, publishers and digital platforms alike

SYDNEY, 31st July 2018: The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have today released the industry’s first agreed set of digital working practices to support advertisers, agencies, publishers and digital platforms.

Quantcast Presents GDPR for Publishers

With the General Data Protection Regulation (GDPR) now in effect across Europe, it’s important to make sure that publishers have the knowledge and understanding of how this might affect their business across Asia-Pacific, now and in the future.

Innovid: Video Standards Overview 2018

Video standards are being adapted for the multi-device video ecosystem, and marketers should understand how these shifting standards will bring new functionality to VAST inventory, and may change their media plans accordingly. Download the below document to find out what each of the video standards does and how they are evolving.

The Role of Creative in Digital Advertising Effectiveness – July 2018

The IAB Australia Advertising Effectiveness Council has produced this Playbook to showcase the importance of creative, what it can do, and how it can best be optimised to create a successful campaign that speaks to the audience in a meaningful and relatable way.

The IAB Australia Display Creative and Mobile Creative Guidelines have now been updated from the initial version released in October 2016 and more fully embrace HTML5 technology as the new standard for ad creatives.

These creative updates are the result of testing diverse HTML5 ad creatives for load performance and user experience to determine the optimum specifications for allowed file sizes and other HTML5 considerations. 

Page 13 of 247 Results 121 - 130 of 2469