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IAB MeasureUp 2018

With the advent of digital advertising, measurement has become an incredibly hot topic. Whether it's the revenue component, the audience measurement, the challenge of ROI, measurement across media or measurement of the digital value chain, it’s never been a more critical for the industry. IAB Australia will be hosting the MeasureUp conference in Sydney on Thursday, 1 November 2018. Tickets on sale now.

MEASUREUP 2018 WEBSITE

 

Online Advertising Expenditure Report - Q1 (March 2017)

Total online advertising spend continues to grow, with first quarter expenditure at $1.86 billion, up 7.2 per cent year on year.

Digital Audio Fit-For-Purpose Creative: Choosi and IAB Audio Council

There’s no one-size-fits all approach to audio. Each audio platform is consumed in a different way and has its own nuances which need to be considered. Just like you wouldn’t put a long copy print ad on a billboard, you shouldn’t simply put your radio ad in a podcast, for example.

Listen to examples here.

Leading marketing analytics firm blows up the digital versus TV argument

Marketers told: stop buying the fantasy

1st November:   Leading marketing analytics consultancy, Analytics Partners, has described the notion that TV advertising is more effective than digital as fantasy and called on Australian marketers to apply greater rigour when reading industry driven research with extreme data points.

Speaking today at IAB Australia’s annual MeasureUp conference, Paul Sinkinson of Analytics Partners said “The whole digital versus TV discussion is dangerous. It’s like asking if you want food or water. You should have both. If you pick one over another then you will destroy your ability to get full value and ROI from your campaign.

MeasureUp 2018: Digital Fact pack

Download our Digital Fact Pack for all the latest facts and figures - including the latest device trends, video consumption and ad spend figures - ahead of the IAB MeasureUp Conference in Sydney.

Announces new IAB Industry Charter

15th October 2018: IAB Australia today announced that it has appointed Gai Le Roy as CEO.  The appointment follows a four-month executive recruitment process, during which Le Roy was interim CEO.  

October Newsletter

Total Australian Advertising Market - 2H FY2018

The Australian digital advertising market showed continued growth in 2H FY2018, reaching  $4.3 billion - 53.7% of the total paid ad market ($8.0 billion). Mobile and video grew substantially, with a combined share of 32% - more than any non-digital advertising segment.

Innovid: Engaging Audiences in the New Living Room

Connected TV growth is exploding, and there’s no room for traditional, one-size-fits-all advertising in the new living room. In this report by Innovid, discover insights and success stories from VolvoModiMedia, and true[X] on how they’re transforming the commercial experience for the interactive, CTV audience.

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