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IAB Europe: Survey on Transnational Online Advertising Trading in Europe

This whitepaper examines how global brands are spearheading a gradual rise in trans-national digital advertising and the benefits this can bring.

Online advertising hits record Q1 expenditure of $601m

Reports continued strong 17 percent year-on-year growth.

IAB Australia issues final new video advertising

Interactive Advertising Bureau (IAB) Australia today released its final video advertising standard guidelines and best practices for Australia.

IAB Australia hosts online behavioural advertising forum for industry

IAB will be hosting two Online Behavioural Advertising (OBA) forums for advertising and marketing professionals: Sydney on Wednesday 4th May and Melbourne on 31st.

Google: Impact of Search on Offline Beverage Purchasing

This online to offine study explores whether online searchers posses a valuable behaviour for beverage advertisers, quantifying the impact of online research, specifically search, on consumers' likelihood to purchase beverages in a store.

Droga5 brews a Creative Showcase winner

Droga5 has scooped first place in the latest Creative Showcase competition for its “Brewed by Feel” campaign for Cascade.

Google: The Mobile Movement

In partnership with Ipsos OTX MediaCT, a total of 5,013 US online adults (18-64 years of age) who identified themselves as using a smartphone to access the Internet were interviewed to gain a deep understanding of smartphone consumer behavior.

MediaPost: US Marketers Move Ad Budgets Online, Reports Disagree On Where

Marketers continue to move advertising budgets online, but two separate studies provide conflicting evidence on where ad dollars will go.

This was the largest Q1 ever reported, with search and directories recording 23% growth year-on-year, while classifieds increased 19%year-on-year. The general display market grew more modestly year-on-year, recording a 3% growth.

Adconion Media Group President re-elected on IAB Australia Board

Alex Littlejohn has successfully been re-elected to his rotating seat on the IAB Board.

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