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IAB NZ: EziBuy Facebook Campaign Case Study

EziBuy approached Method with a brief to create a viral competition. They set an ambitious growth target – 5,000 new customers this year, while re-engaging recent customers.

Millward Brown: The Road to Viral Success - video

Why do some ads do well at going viral, and others sink? In this video, Millward Brown looks at the creative viral potential of ads and identifies four essential components to viral success, based on extensive research.

Online advertising grows 20 percent year-on-year to post record quarter of $688million

The Australian online advertising market has continued its strong growth, recording an increase of 20 percent year on year to reach $688 million for the third quarter 2011.

Adconion Media Group is further expanding its team, today announcing the appointment of Paul Shepherd as State Sales Director.

Millward Brown has conducted the most comprehensive worldwide cross-category pre-testing validation to date covering 37 categories and 33 countries.

IAB Event: What Works - Online Retail Advertising Presentations Available

See what Holler (agency), Westfield (retailer) and TNS (research) had to say about the impact of online on the retail sector: the challenges, the opportunities lying ahead for the retail sector,one of the slowest industry sectors to take up online advertising.

Yahoo!7 has announced two new ad formats within Yahoo!7 Messenger and Yahoo!7 Mail which are new to the Australian market.

Retail research shows online advertising boosts FMCG sales

Listerine Zero campaign results in 11 percent uplift in sales across the market.

Independent global search network, AdLux, has expanded into the US market appointing Darren Huey as Director of Account Services, North America.

IAB Australia and Nielsen announce “Making Online Measurement Make Sense” Roadshow

IAB Australia and Nielsen, together with the MFA, today announced details of its Making Online Measurement Make Sense (MOMMS) roadshow.

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