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The first steps towards the industry’s stated commitment to bring clarity to online measurement in the Australian market have been taken.

Online advertising expenditure in Australia for the second-quarter 2007 (3 months ended 30 June 2007) totalled $325.5 million. General Display advertising and Classifieds advertising accounted for 28% and 27% of the total advertising expenditure for the second-quarter 2007, respectively, while Search & Directories advertising comprised the remaining 45%.

Battle for the Bronchs

To raise asthma awareness amongst a youth audience that tends to ignore traditional advertising, TEQUILA DIGITAL developed an interactive comic book with alive action video set in an illustrated city inside a pair of lungs – a very clever use of advergaming.

Online advertising expenditure in Australia for the first-quarter 2007 totalled $294 million. General Display advertising and Classifieds advertising accounted for 26% and 27% of the total advertising expenditure for the first-quarter 2007, respectively, while Search and Directories advertising comprised the remaining 47%.

Moonlight Charades

To support Nissan’s Moonlight Cinema sponsorship, TEQUILA DIGITAL created an entertaining brand experience: a movie quiz with a twist, where hand shadows in headlights acted out scenes from famous films – a genuinely engaging, simple and fun to play game.

Search and directories the strongest growth area year on year.

The pen is mightier than the mouse

To promote everyday writing instruments online, and drive traffic to takenote.com.au, HOST created playful, interactive banners as well as the 'Take Note' microsite through which one could write a note to be sent to the person of their choice along with Staedtler pencil.

Joint initiative by IAB Australia and DoubleClick to recognise creative talent.

The IAB today announced the launch of the first Australian online ad format standardisation.

Online advertising expenditure in Australia for the 6 months ended June 30, 2005 totalled $263 million. Search and Directories was the fastest growing category increasing by 23% for the six months ending June 30, 2005.

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