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Fairfax Media: Dell Case Study

This case study demonstrates the effectiveness of brand advertising over performance advertising in increasing consumer brand awareness and buying intention.

Lynx Party across the Internet

To launch Lynx’s new Superfresh range, Soap Creative decided to stage an unforgettable celebration: an interactive video experience that immersed the audience in an unexpected and exciting journey across 5 major web portals.

Rich media & video advertising issues addressed in IAB Australia’s updated Ad Standards

IAB Australia today released its updated Universal Ad Package Guidelines The new proposed standards will bring Australia into line with most other countries internationally.

Online Advertising posts highest quarter ever – $466 million

The Report, which is compiled by PricewaterhouseCoopers (PwC), showed that online advertising expenditure in Australia for the quarter ending 30 September 2009 was the highest ever recorded, totalling $466 million.

Clemenger Takes Out Creative Showcase 4.1 Top Spot

Clemenger has been declared the winner of Creative Showcase 4.1, Australia’s best free online award for creativity in digital advertising for its campaign, Vodafone’s “Make the Most of Now”.

Alex Littlejohn Elected to IAB Australia Board for 2010

IAB Australia today announced that Alex Littlejohn, managing director of Adconion will join the IAB Australia Board for a one year term commencing in November 2009.

IAB Presentation: Building Brands Online

Online has long been renowned as an effective direct response medium. But what about building brands online? This presentation will give you some of the latest research into how others have successfully built brands online.

Online advertising expenditure in Australia for the third-quarter 2009 totalled $466.25 million. General Display advertising and Classifieds advertising accounted for 25.9% and 23.2% of the total advertising expenditure for the third-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 50.9%.

Australia dominates New York’s MIXX Awards snaring eight awards including Best of Show

Australia’s agencies Sapient Nitro, JWT Australia & ZenithOptimedia & Soap Creative have dominated the IAB’s fifth annual MIXX Awards in New York, collected 8 awards between them.

This Code has been adopted by the AANA as part of advertising and marketing self-regulation. The object of this Code is to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing food and beverage products in Australia.

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