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IAB Presentation: Building Brands Online

Online has long been renowned as an effective direct response medium. But what about building brands online? This presentation will give you some of the latest research into how others have successfully built brands online.

Online advertising expenditure in Australia for the third-quarter 2009 totalled $466.25 million. General Display advertising and Classifieds advertising accounted for 25.9% and 23.2% of the total advertising expenditure for the third-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 50.9%.

Australia dominates New York’s MIXX Awards snaring eight awards including Best of Show

Australia’s agencies Sapient Nitro, JWT Australia & ZenithOptimedia & Soap Creative have dominated the IAB’s fifth annual MIXX Awards in New York, collected 8 awards between them.

This Code has been adopted by the AANA as part of advertising and marketing self-regulation. The object of this Code is to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing food and beverage products in Australia.

Make the Most of Now

Clemenger decided to show people what Vodafone stood for, rather than just telling them: they created a website that would inspire and enable people, helping them to really make the most of every moment and share their One Day wish with friends.

Online Advertising exceeds $1.8bn for FY 08/09

Australia’s online advertising market has again beaten advertising market trends, recording continued strong, double digit growth year on year of 18.5 percent for the full financial year according to figures released today by IAB Australia in its Online Advertising Expenditure Report (OAER).

IAB Australia appoints Gai Le Roy as Programmes Manager

IAB Australia today announced the appointment of Gai Le Roy as IAB Australia Programmes Manager, effective immediately. Ms Le Roy will chair the three IAB Australia Councils - Measurement, Research, and Standards & Guidelines - and take responsibility for driving key projects for each Council.

CumminsNitro Brisbane Wins 2009 IAB Awards Best of Show

Best Job in the World campaign continues its winning run.

2009 IAB Awards | Full List of Winners

Best Job in the World campaign continues its winning run.

The Best Job in the World | 2009 IAB Awards Winner

With the challenge of increasing international awareness of Queensland's Islands of the Great Barrier Reef and a budget of $1.2 m, CumminsNitro Brisbane's “Best Job in the World” campaign captivated the world’s attention – and that of the 2009 IAB Awards judges.

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