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Show Us Your Sweet Spot

To further increase Air New Zealand's ex-pat database, HOST designed a fun and engaging competition which saw 58% of entrants signing up to hear from the brand again.

Online advertising expenditure in Australia for the second-quarter 2008 totalled $412.5 million, the largest second-quarter recorded. General Display advertising and Classifieds advertising accounted for 27.8% and 26.9% of the total advertising expenditure for the second-quarter 2008, respectively, while Search & Directories advertising comprised the remaining 45.3%.

The Smirnoff Experience Secret Party

The way to get tickets to one of the biggest Australian free parties was to find tickets through a cross-digital and offline treasure hunt integrating apps, social media, banners, blogs, campaign microsites, rich media and viral designed by Amnesia.

Classified Advertising Shines in Q1 IAB Online Advertising Report

Online advertising in Australia has continued to grow steadily, reaching $384.5 million in the first quarter of 2008.

Online advertising expenditure in Australia for the first-quarter 2008 totalled $384.5 million, the largest first-quarter recorded. This is an increase of $5.75 million (or 1.5%) from the fourth-quarter 2007, and is an increase of $90.5 million (or 30.8%) from the first-quarter 2007.

Publishers Throw Weight Behind IAB Australia

Australia’s largest online publishers this week confirmed they will be increasing their support of IAB Australia.

No Boring Bits

To prove that no two ice cream cones are alike and differentiate from competitors, Soap Creative took character Terry the Executioner from the Television Commercial and brought him to life through Social Networks, creating a truly integrated campaign.

Online Advertising Surpasses $1.7 billion in 2008

Fourth quarter of 2008 shows an increase of 22 percent from fourth quarter 2007.

IAB Appoints New Board Member

Tim Johnson, mcn’s National Online Sales Manager, has been appointed to the IAB Australia Board following a nomination and ballot conducted amongst the IAB Australia membership.

Online advertising expenditure in Australia for the fourth-quarter 2007 totalled $378.75 million, the largest fourth-quarter recorded. General Display advertising and Classifieds advertising accounted for 28% and 26% of the total advertising expenditure for the second-quarter 2007, respectively, while Search & Directories advertising comprised the remaining 46%.

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