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IAB Australia is seeking a Head of Membership
IAB Christmas Celebration 2018

On Thursday, 6 December 2018 we were joined by the IAB member Community for a a few Christmas drinks in celebration of a great year of collaboration. We looked back over the year in review, celebrated our wins for 2018 and discussed where the industry is going in 2019.

Fueled by strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year.

Online Advertising Expenditure Report - Q4 and CY17 (Dec. 2017)

Australian online advertising expenditure continues to grow, recording a seven percent year-over-year increase with total revenue edging to $7.9 billion for the full year according to the IAB/PwC Online Advertising Expenditure Report. 

Mumbrella 360

Australia’s biggest media and marketing event, Mumbrella360, returns for 2019 with some of the most prominent names in the industry from Australia and around the world.

Sizmek: An Insider’s Look at Creative Quality, Personalization, and DCO

While digital marketing is thriving thanks to advancements in data, AI, and privacy, marketers still value creative, and they want better ways to incorporate creativity into their campaigns. In fact, 81% of marketers surveyed state that improving digital campaigns to show off their creatives is a top priority in the coming year.

LiveRamp: People-Based A/B Testing and Incrementality

People-based A/B testing gives marketers the ability to reliably differentiate who is in their test audience and who is in the control across channels and devices. Now the results of your incrementality tests will truly show what drives conversions and what’s wasted ad spend.

Video and native underpin continued revenue growth for digital advertising

Sydney, 28th November 2018: Fueled by strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released today by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter growth of 1.6% from the preceding June 2018 quarter.

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