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Google Marketing Platform: Mobile app ads drive impact

Mobile apps have become an integral part of people's daily routines, with 92% of smartphone owners using apps. New research from Ipsos now uncovers the potential of mobile apps as an effective advertising channel.

Australian Online Landscape Review - September 2018

The digital landscape saw 20,598,000 people actively surfing online in September 2018, with Australians 18+ spending an average of 91 hours online per person.

Year In Review & Christmas Drinks

Melbournians, hold the date for Tuesday, 20 November 2018 as we look at 2018 in review and have a few Christmas drinks to celebrate a year of successful initiatives and steps towards growing a sustainable and vibrant digital industry in 2019 and beyond.

IAB Digital Ad Ops Sydney 2018

Join the IAB on Wednesday, 14 November 2018 for Digital Ad Ops Sydney 2018, one of the most hotly anticipated conferences in the digital advertising industry for 2018.

Tickets for IAB's Digital Ad Ops Conference in Sydney are now sold out.

SYDNEY AD OPS 2018 WEBSITE

 

Video Ad Serving Template (VAST) 4.1

Updates for Improved Ad Verification, Ad Creative Measurement, Server-Side Ad Insertion and Integration of Audio Advertising.

Ad Ops Sydney 2018: Digital Fact Pack

Download our Digital Fact Pack for all the latest facts and figures - including the latest VAST specifications, device trends, video consumption and ad spend figures - ahead of the IAB Digital Ad Ops Conference in Sydney.

Novemeber, 2018 

Rakuten Marketing: The State of e-Commerce in Asia-Pacific

An analysis of APAC consumer behaviour, preferences, interest and concerns about digital shopping.

Australian Online Landscape Review - August 2018

The digital landscape saw 20,598,000 people actively surfing online in August 2018, with Australians 18+ spending an average of 92 hours online per person.

Google Marketing Platform: Delivering meaningful moments

Google partnered with Boston Consulting Group (BCG) and studied over 40 European companies across 8 industries to learn how businesses can better connect audiences and improve ROI with data-driven marketing. The study found that leading businesses progressed through 3 phases of growth, focused on 6 key factors and saw up to 20% increase in revenue and 30% increase in efficiency.

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