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Innovid: Interactive Video Starter Guide

Innovid’s Interactive Video Starter Guide includes everything you need to know about how to begin your interactive video strategy or to maximize your existing interactive strategy. Interactive video success is driven by recognizing where your customers are in the purchase funnel and tailoring creative to follow suit, developing device specific creative, and utilizing custom formats intended to maximize engagement and time spent with your ad.

InMobi: Unveil the Magic of Remarketing this Holiday Season

With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense.

AppNexus: The Future of Trading

Programmatic advertising has enabled marketers to serve ads to their desired audiences across the open internet, but has nonetheless been plagued by issues around transparency, brand safety, and performance measurement.

Unruly: 9 Predictions for Adland 2018

2017 was a massive year for Adland. Brand safety and transparency dominated the conversation, smart devices captured marketers’ imaginations, and the importance of quality creative was highlighted by some truly spectacular campaigns.

Carsales: The Journey To Vehicle Ownership

The relationship we have with our car is significant, and the journey to purchasing a new vehicle is a careful balance of the functional and emotional needs of the buyer. Although functional requirements, emotional desires and budgets differ from buyer to buyer, the heart of the matter remains constant, as buyers search for a worthwhile purchase that fits their circumstances.

Near Helps Virgin Active Increase Walk-Ins by 76%

Virgin Active partners with Near to achieve a considerable uplift in Club walk-ins


Ooyala: IVPs are the Future: The New Era of Sports Broadcasting

OTT is bringing the crown jewel of broadcast content to the mobile masses.

Live sports is the most valuable — and expensive — content today, according to industry observers. In many cases, live sports is the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV completely.

AppNexus: Is Server-to-Server Header Bidding Right for You?

Server-to-server (S2S) header bidding has become one of the most talked-about tools in adtech. Publishers have already seen huge gains from the traditional client-side header bidding that has become so popular in the last year, and they’re excited to see how it can be improved on.

Google - Survey Methods: Connecting with a Global Audience

Mobile-first users, multiple language needs, and low-internet penetration are critical factors to consider when you’re planning an international survey.

Using Ambient Data for a Multi-Channel Strategy

Retail is a powerful industry, with a recent eMarketer study estimating that sales will touch $27 trillion in 2020.

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