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Digital Advertising Glossaries

We believe it’s essential to create common language across the different platforms of digital advertsing. This industry wide language is a key step in the mission to simplify, so we have tasked our industry Councils and Working Groups with crafting a series of glossaries to that end.

Digital Video Monthly Universe - May 2017

82% of Australians aged 18+ (15.5m) are viewing 25hr 20mins of video per month on average.

IAB launches three new glossaries to help simplify Digital Advertising

SYDNEY, 7th August 2017: IAB Australia has launched three new digital glossaries to help drive forward digital market literacy as part of its renewed mission to help simplify and inspire digital advertising in Australia.

The Video, Audio and Mobile Glossary of Terms, which were prepared by the IAB’s Video, Audio and Mobile IAB Council respectively, aim to equip marketers with a common understanding of metrics and terms by introducing a single common language.

Australian Online Landscape Review - June 2017

The digital landscape in June 2017 saw Australians spend 71 hours surfing online across over 276 sessions per person, with 20,107,000 people actively surfing online.

AdExchanger: As Data Proliferates, Publishers Grapple With Understanding Its Value

AdExchanger - July 28, 2017: Australia’s Breach notification laws come into effect next February and will mean a host of new requirements will be imposed on any business managing data in Australia. In brief terms, a data breach is suffered when there is unauthorized access of personal information. This article expands on why Publishers need to better understand data management, storage, and capability. 

AdOps Sydney Nov2017 Banner

 

This half day IAB Ad Ops Conference will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.

For speaking or sponsorship opportunities contact annette@iabaustralia.com.au.

More information to come soon.

ReachLocal: Facebook Advertising: Which Solution Is Right For Your Business?

Not sure where to get started with Facebook Advertising? In this Infographic you can go through some simple questions about your business, website and customers to determine which Facebook advertising solution would be the right match for your business.

Criteo: The New Digital Traveler

The online travel industry has seen explosive growth in the APAC region over the past five years and will continue expanding rapidly. For OTAs in the region, understanding the methods and thought processes that guide their most engaged customers toward a booking will be crucial in the years to come.

Unruly: 6 Questions To Ask Before Launching Your Next Mobile Programmatic Video Campaign

According to eMarketer, most mobile display and video ad dollars will be automated by 2018. That means knowing how to launch effective mobile programmatic video campaigns is crucial to online success.

Signal: Creating a True Single View

In the race to win today’s fickle, device-centric customers with the type of immediate 1:1 experiences they’ve come to expect, brands must be able to unify all of their data into a centralised, durable profile that can be used for targeting and personalisation across all touchpoints.

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