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IAB Digital Ad Effectiveness Playbook - Dec. 17

Following the release and successful uptake of the Ad Effectiveness Glossary earlier in the year, this Playbook addresses topics from Getting the Basics Right through to Attribution.

PubMatic: PubAcademy Australia

Join PubMatic and our publisher and agency partners to learn about the transparency challenges and opportunities in the ANZ digital advertising market.

IAB Digital Ad Ops Conference 2017

This half day IAB Ad Ops Conference will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics. Due to overwhelming interest Digital Ad Ops is now sold out. However, contact annette@iabaustralia.com.au to be waitlisted.

How To Win In Mobile At Cannes 2018

It’s time for creatives to take mobile seriously! The IAB will be hosting an event that explores all things mobile and showcases how the platform is unique for creatives. You’ll leave with an invigorated belief in mobile as a channel, an insight into some of the trends that we’ll see in 2018 and a better understanding of the process and collaboration necessary in executing great mobile.

Tickets sold out.

Hold the date - IAB Audio Advertising: State of The Nation Event - Melbourne

Hold the date for Tuesday, 27 February 2018 for the 2nd wave of IAB's Digital Audio Advertising: State of the Nation Report, providing a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.

Digital Video Universe - October 2017

On average, 82% of Australians aged 18+ (15.5m) are viewing 27 hr 32 mins of digital video content per month. Download the infographic to see the share of digital video time between mobile, tablet and desktop devices for October 2017, and the share of all video by age for Q2 2017.

Innovid: Interactive Video Starter Guide

Innovid’s Interactive Video Starter Guide includes everything you need to know about how to begin your interactive video strategy or to maximize your existing interactive strategy. Interactive video success is driven by recognizing where your customers are in the purchase funnel and tailoring creative to follow suit, developing device specific creative, and utilizing custom formats intended to maximize engagement and time spent with your ad.

InMobi: Unveil the Magic of Remarketing this Holiday Season

With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense.

AppNexus: The Future of Trading

Programmatic advertising has enabled marketers to serve ads to their desired audiences across the open internet, but has nonetheless been plagued by issues around transparency, brand safety, and performance measurement.

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