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Creativity in Video Whitepaper - April 2018

Digital video continues to grow in Australia – in 2017 it exceeded the $1bn mark in ad revenue for the first time – and while there has been a strong focus on hygiene, platforms, tech standards and measurement, there isn’t enough focus on the creative process. So, IAB Australia’s Video Council worked on this whitepaper to help simplify the creative process for video, showcase best practise and appreciate video as a platform that behaves differently dependent on device.

Role of page view as a comparative ratings metric - Open for Public Comment

Page Views have been a key metric in digital ratings systems since the mid-1990s and have historically been an important volume indicator when comparing sites and publishers.

This paper is to open this discussion to the broader media and advertising community and to invite comment on this proposal until the 15th June 2018.

Role of page view as a comparative ratings metric - Open for Public Comment

Page Views have been a key metric in digital ratings systems since the mid-1990s and have historically been an important volume indicator when comparing sites and publishers.

Privacy Update & the GDPR: The Takeaways

The digital industry has a bigger responsibility than ever when it comes to handling and protecting consumer data, which is why IAB Australia hosted the Industry Update: Privacy & The GDPR event on April 11 2018. We called upon the acting Privacy Commissioner, Angelene Falk, as well as data experts from Gilbert + Tobin, Telstra, Google and REA Group, to shed some light on what the new laws mean for privacy in the Australian market.

 

Guidelines for using Nielsen Digital Content Ratings Data

With publisher participation, DCR offers the unique capability to attribute audiences to the content publisher whether it is distributed on-platform via their own websites and apps or off-platform via Google AMP, Facebook Video, or Facebook Instant Articles.

IAB Tech Lab releases Open Measurement Software Development Kit for market adoption & launches compliance program to facilitate its proper use

NEW YORK, NY (April 10, 2018) – The IAB Technology Laboratory today released its Open Measurement Software Development Kit (OM SDK), a set of tools designed to seamlessly facilitate third-party viewability and verification measurement for ads served in mobile app environments—without various measurement provider SDKs and systems previously required. Market adoption of the OM SDK will support scaling in-app measurement, increase confidence and flexibility for buyers, and consolidate fragmented inventory. Major app publishers and ad SDK providers, as well as third-party measurement/verification providers tested the OM SDK in a limited release period that kicked off in October 2017 to ensure that it is fully functional and ready for industry-wide use.

Open Measurement SDK

The Open Measurement Software Development Kit (OM SDK) is designed to facilitate third-party viewability and verification measurement for ads served to mobile app environments without requiring multiple ad verification service providers’ (Measurement Providers) Software Development Kit (SDK).

Digital Video Advertising: An Infographic Review - April 2018

This infographic review combines data from various IAB research and resources, showcasing how digital video is on the up and up. The video component of display advertising grew 43 percent in CY2017, with total video surpassing $1 billion for the first time in the Australian market.

IAB MeasureUp 2018 - Call for Content
Australian Online Landscape Review - Feb. 2018

The digital landscape saw 20,405,000 people actively surfing online in February 2018, with Australians 18+ spending an average of 81 hours online per person.

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