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From 22 February 2018, the Privacy Act 1988 (Cth) will include a mandatory data breach notification scheme. This means you will have to alert authorities and all affected individuals about any ‘eligible data breach’ which takes place in your company.

Near Helps Virgin Active Increase Walk-Ins by 76%

Virgin Active partners with Near to achieve a considerable uplift in Club walk-ins

Ooyala: IVPs are the Future: The New Era of Sports Broadcasting

OTT is bringing the crown jewel of broadcast content to the mobile masses.

Live sports is the most valuable — and expensive — content today, according to industry observers. In many cases, live sports is the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV completely.

AppNexus: Is Server-to-Server Header Bidding Right for You?

Server-to-server (S2S) header bidding has become one of the most talked-about tools in adtech. Publishers have already seen huge gains from the traditional client-side header bidding that has become so popular in the last year, and they’re excited to see how it can be improved on.

Google - Survey Methods: Connecting with a Global Audience

Mobile-first users, multiple language needs, and low-internet penetration are critical factors to consider when you’re planning an international survey.

Using Ambient Data for a Multi-Channel Strategy

Retail is a powerful industry, with a recent eMarketer study estimating that sales will touch $27 trillion in 2020.

Australian Online Landscape Review - Sept. 2017

The digital landscape in September 2017 saw Australians spend 72 hours of surfing online per person across over 255 sessions per person, with 20,165,000 people actively surfing online.

Grapeshot has integrated with leading technology company MediaMath to meet a growing demand from its partners. The partnership sees Grapeshot’s full suite of prebid products now available globally on the MediaMath platform.


IAB Council Member Christmas Function

We invite our Council Members to come along and join the IAB for a Christmas celebration on Wednesday, 6 December 2017, to look back at the year in review and where the industry is going in 2018.

IAB Australia tackles ad fraud head-on with roll out of ads.txt

Urges Australian digital advertising ecosystem to adopt global IAB initiative

SYDNEY, 1 November 2017: IAB Australia today announces that it has been working with major Australian publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem. It also urges the entire Australian digital advertising industry to adopt ads.txt in order to increase trust and transparency in programmatic advertising.

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