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AdRoll: The Ultimate Guide to Retail Christmas Planning

For our retail Christmas holiday planning guide, we’ve combed through hundreds of best practices, dug deep into the behaviour of over 1.2 billion digital profiles and gathered examples from select experts—all to help make sure that your holiday retail season blows last year’s out of the water.

Connected TV now accounts for up to 35 percent of Australian broadcaster’s online video supply

SYDNEY, 31st August 2017: IAB Australia’s Video Council has released Australia’s first white paper on Connected TV (CTV) which reveals that CTV now accounts for up to 35 percent of Australian broadcaster’s online video supply.

Connected TV: The New Era of Television examines why, despite CTV rapidly growing in scale, advertisers are yet to fully embrace it as an advertising platform. The white paper documents the opportunities and challenges CTV holds for the Australian media industry and aims to inspire advertisers on how best to use it with contributions from Adobe, Carat, MCN, Nine, Telstra TV, Tremor Video and Yahoo!7.

IAB Connected TV Whitepaper

IAB Australia’s Video Council has released Australia’s first white paper on Connected TV (CTV) which reveals that CTV now accounts for up to 35 percent of Australian broadcaster’s online video supply.

Digital Video Monthly Universe - May 2017

82% of Australians aged 18+ (15.5m) are viewing 25hr 20mins of video per month on average.

IAB launches three new glossaries to help simplify Digital Advertising

SYDNEY, 7th August 2017: IAB Australia has launched three new digital glossaries to help drive forward digital market literacy as part of its renewed mission to help simplify and inspire digital advertising in Australia.

The Video, Audio and Mobile Glossary of Terms, which were prepared by the IAB’s Video, Audio and Mobile IAB Council respectively, aim to equip marketers with a common understanding of metrics and terms by introducing a single common language.

Australian Online Landscape Review - June 2017

The digital landscape in June 2017 saw Australians spend 71 hours surfing online across over 276 sessions per person, with 20,107,000 people actively surfing online.

Digital Advertising Glossaries

We believe it’s essential to create common language across the different platforms of digital advertsing. This industry wide language is a key step in the mission to simplify, so we have tasked our industry Councils and Working Groups with crafting a series of glossaries to that end.

AdExchanger: As Data Proliferates, Publishers Grapple With Understanding Its Value

AdExchanger - July 28, 2017: Australia’s Breach notification laws come into effect next February and will mean a host of new requirements will be imposed on any business managing data in Australia. In brief terms, a data breach is suffered when there is unauthorized access of personal information. This article expands on why Publishers need to better understand data management, storage, and capability. 

IAB Digital Ad Ops Conference 2017

This half day IAB Ad Ops Conference will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.

ReachLocal: Facebook Advertising: Which Solution Is Right For Your Business?

Not sure where to get started with Facebook Advertising? In this Infographic you can go through some simple questions about your business, website and customers to determine which Facebook advertising solution would be the right match for your business.

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