You have 0 articles to compare. Do you want to see compare view now?
Sydney, 6th February 2017: IAB Australia has continued to strengthen its team, announcing today that Jonas Jaanimagi has been engaged as Executive Consultant. Jaanimagi will provide support for the IAB Technology Council and working groups, as well as driving initiatives including the Ad Portfolio update.
AdRoll works with more than 25,000 marketers of all experience levels across every industry to develop campaigns for web, mobile, and social channels. Every marketer grapples with the many challenges of digital advertising, like maintaining brand recognition, acquiring new leads, and measuring the impact of their marketing efforts.
Sydney, 1 February 2017: IAB Australia has announced that Libby Minogue, REA Group’s Executive General Manager of Media and Marketing, has joined the organisation’s board. Recognised as a digital leader in media advertising, Minogue brings to the IAB her 20 years of experience from diverse roles in Australia and overseas. Libby also is on the Board of Tennis Australia.
The digital landscape in December 2016 saw Australians spend 69 hours surfing online across over 236 sessions per person.
An event that took place on the 8th February around the results of The IAB “Audio Advertising: State of the Nation” trade survey.
Join the sharpest minds in the industry at the Programmatic Summit 2017, Australia & New Zealand’s only dedicated programmatic advertising conference.
Welcome to the November 2016 edition of your Nielsen Digital Landscape. The digital landscape in November 2016 saw Australians spend 72 hours surfing online across over 239 sessions per person.
Broadcasters are embracing a new reality as we charge into 2017.
OTT video, which started as a vexing outlier, has not only been welcomed into the industry fold but is now driving mainstream broadcast strategies. Its hold on cord avoiders and its radical influence on technology, programming and advertising shifts is certain and can no longer be ignored.
Telecommunications is a diverse and transformation sector that has become the backbone of innovation and growth for nearly all industries. The main reason for its importance is the exponential adoption of smartphones across the globe. In the less than 30 years since their inception, the number of mobile devices in the world currently exceeds the total population (a staggering 7.19 billion) Currently, there are over 2.1 billion smartphone users in the world, which is more than a quarter of the world population.
November 2016: As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.