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SpotX: FIELD GUIDE TO MOBILE VIDEO

Over this last 10 years, mobile has become the dominant digital advertising platform. Our TV screens still hold powerful, but relatively stationary positions on our living room walls or in a few other rooms at home. Our computers stay on our desks or in our offices for the most part (even if they happen to be laptops).

AdRoll: The Past, Present, and Future of Attribution

Every marketer wants to know the exact impact of their work. Attribution is quickly evolving to encompass more marketing activities, producing more effective strategic insights. Here are some best attribution practices in order to give credit where credit is due.

Australian Online Landscape Review - May 2017

The digital landscape in May 2017 saw Australians spend 68 hours surfing online across over 246 sessions per person, with 20,072,000 people actively surfing online.

‘Kate reveals what caused the dispute’: The fake ad plastered across the web.

Mamania, July3, 2017: You've been sucked in by the premise of domestic violence and the promise of celebrity news, a fake article of fake news, a fake celebrity endorsement to boot. ...

IAB elects Marcus Betschel Chair of Ad Effectiveness Council and publishes first industry work

Sydney, 27 June, 2017: IAB Australia’s newly formed Ad Effectiveness Council has elected Marcus Betschel, National Head of Strategy & Products at Columbus as Council Chair.  Betschel will lead the council with IAB co-chair, Gai Le Roy working to help Australia’s digital industry identify and refine the best methods to assess the impact of advertising across different activities.     

Digital Fact Sheet Pack for Digital Transparency

IAB Australia's June Digital Fact Sheet Pack for Digital Transparency.

Ad Effectiveness Council

The Ad Effectiveness Council, was established in March 2017 to help industry identify and refine the best methods to assess the impact of advertising across different activities.  This Council will explore how digital measurement data can be combined with other forms of media data to enhance cross media planning and buying.

 

IAB Australia research reveals use of ad blocking technology in Australia is stabilising

-One in four consumers in Australia use ad blocking technology, but marginal decline in usage

-Penetration of mobile ad blocking significantly lower than desktop

SYDNEY, 21 June 2017:  The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.

 

Digital Fact Sheet Pack for Digital Ad Operations Conference

IAB Australia's June Digital Fact Sheet Pack for Digital Ad Operations Conference.

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