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MediaMind: Dell In-Stream Video Case Study

Find out how Dell promoted its brand, increasing site visits and conversions through this major multi-channel initiative which included Rich Media and In-Stream ads.

Digital Chameleon: Digital transformation of the enterprise

This whitepaper offers a leader's guide to successful change management in the decade of digital marketing ascendency and includes a checklist for creating digital literacy in your organisation.

Microsoft Advertising: New Ad Formats...The Science Bit

New advertising formats can be more expensive to buy, so the market needs evidence to justify that price premium and discover their true value in brand storytelling. This report explores whether premium formats are more effective than standard formats and the ways to evaluate this.

Dynamic Logic: Johnson's Baby - A Fan Page Effectiveness Case Study

In Australia, J&J set out to understand the brand value of their tightly-knit Johnson's Baby Facebook fan page community. Find out how they optimised their well-loved community, maintaining the strong community feel without diluting the brand's presence.

Visible Measures: Social Video Advertising Report Q1 2012

In this report, Visible Measures reveal the US top five most-watched social video campaigns, brands, creative agencies, creative approaches, and industries for Q1 2012.

TNS: Mobilize - Mobile Strategies for Business Growth

This report provides local in-depth analysis of the mobile opportunity in Australian retail including a review of most innovative global applications and a clear illustration of the opportunity for brands and retailers in Australia right now.

Google and SBS appointed to IAB Australia Board

IAB Australia has continued to broaden the composition of its Board, announcing that it has appointed two new Board member companies - Google and SBS.

Nielsen: Australian Online Landscape Review - April 2012

In this monthly update, Nielsen cover top line insights into the latest Nielsen Online Audience Ratings and trends across top performing website categories and brands.

News Australia Sales, have today launched a revolutionary augmented reality advertising concept, News Alive.

First-of-its kind offering built for brand advertising.

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