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Beating the Big Four | 2012 IAB Awards

UM Australia and Reprise Media helped ING stand out from its competitors, dramatically reducing CPAs without compromising quality through a clever approach to paid search, targeted campaigns and correlation with TVCs.

Cornetto Enigma | 2012 IAB Awards

To help Unilever's Cornetto brand connect with 18-30 year olds, Soap Creative, Mindshare & Ensemble created an ingenious campaign: social media, TVCs, MMS, rich media, video, Shazam, and emails were all part of the mix, resulting in great customer experience.

Coca- Cola “Share A COKE” | 2012 IAB Awards

To boost Coca-Cola's sales, Ikon Communications, Ogilvy, Wunderman and Naked Communications created the "Share a Coke" campaign, enabling consumers to customise coke cans/bottles with their friend's names and share great times with the people who matter to them.

Wilderquest - Animal Discovery | 2012 IAB Awards

To inspire young kids to engage with nature and visit NSW National Parks, Nomad developed Wilderquest, a playful and educational game enabling users to interact with a real world rainforest.

2012 IAB Awards | Full List of Winners

Wins Best in Show and three other awards for its Australian Bureau of Statistics "Spotlight" campaign.

MediaMind: 10 Facts You Should Know about In-Stream Video Advertising

In-Stream video advertising represents a huge opportunity for advertisers. In fact, it's one of the fastest growing segments of online advertising and has massive potential for reaching your target audience. Download this whitepaper for the latest insights in one place.

The Perfect Lager Project

AnalogFolk set out to produce the perfect lager and generated Australia's first crowd brewed beer with ARVO Beer. Find out more about this campaign, praised for its success in getting people involved and for highlighting how digital creativity now plays a role well beyond marketing campaigns.

Australia Post - Postcards App

Australia Post needed an app that would bring an offline service online and that would connect the brand in a meaningful way. With that in mind, Amnesia created Postcards app, a fun app that allows you to send tailored, individual postcards from your iPhone.

This overview of the digital landscape in New Zealand includes key facts on advertising expenditure, online audiences and media consumption, looking specifically at how the Kiwis use mobile and social media.

Online Circle: The Australian Facebook Performance Report May 2012

Advertising and promotional activity are the most popular and successful means of engaging a brand's Facebook fanbase. This report, featuring a set of infographics, explores how 12 industries perform when using Facebook in terms of fan base and engagement.

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