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Adobe: 2012 Digital Video Advertising Report

Adobe's first Digital Video Advertising report analyzes consumer behaviours around online ad engagement. The key findings suggest that completion rates on mobile devices at 94% indicate higher engagement from viewers more open to watching ads on the go in exchange for content. In-stream video ads show higher completion rates when viewed in long-form, 76%; compared with short-form content, 63%, defined as five minutes.

News Limited Director of Sales Tony Kendall today announced the creation of Carsguide NSW.

Crack the The Mi9 Vault code to win one of 28 iPads and a trip to the USA.

Yahoo!7 today announced the launch of its new '3D brochure' advertising format. Partnering with HTC as the launch client.

Nielsen: 'Earned' Media most trusted by consumers in Asia Pacific

With word of mouth and online consumer reviews ranked by consumers as the most-trusted form of media or advertising, earned media has become increasingly important as a form of engaging with consumers: read how it drives brand awareness, loyalty and sales.

Digital Chameleon: Filling the digital skills gap through cultural change

This white paper explores why companies should consider making their whole workforce social media-savvy and injecting digital into the DNA of their business.

Advertising and publisher network Tribal Fusion has announced several senior hires, including Mindshare's former head of mobile and online Nikki Retallick.

AD2ONE, has added to its extensive range of online properties by partnering with European based W3 incorporated.

Australia's largest independent multiscreen video and brand advertising platform.

Arms Advertisers with Ability to Synchronise Consumers' Brand Interactions across Multiple Screens.

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