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Digital services consultancy VentureOne expands its training program under new brand Digital Nation.

Built on Adap.tv's open platform, the App Centre is a centralised place for buyers and sellers to discover, implement and manage best-in-breed brand ad technologies for TV and video from inside the Adap.tv console.

Marketing Mag: The smartphone as a retail navigation device

Through a great infographic and highlights of the TNS - Joining the Dots study, Marketing Mag presents and explains how the smartphone is increasingly being used as a personal shopping assistant.

Premium digital sales house, AD2ONE has partnered with Skyscanner.com.au to hep grow its business in Australia and New Zealand.

Paul Fisher re-signs as CEO of IAB Australia

The IAB Australia Board today announced that Paul Fisher has extended his contract as CEO of IAB Australia for a further two years until June 2014.

Dynamic Logic: American Family Insurance Case Study

This tablet ad effectiveness case study explores how to best use branding on an iPad app. American Family Insurance (AMFAM) partnered with the news application SkyGrid to create an immersive brand experienve that brings customers into the AMFAM brand story on SkyGrid's iPad app. Overall, 
the 
AMFAM 
campaign was 
memorable
 among
 the
 aggregate 
audience, with 
increases 
driven 
by 
both
 Males 
and 
those 
aged 
35‐49.

IAB UK: Mobile and Online Journey Observation

This study from the IAB examines the place of mobile and online in the purchase journey, from awareness to research to purchase. The research also considers the importance of digital devices in store, and the incremental effect both mobile and tablets are having on sales.

InMobi, the world's largest independent mobile ad network, has today announced it will partner with Mi9.

Back to basics or Keep it simple, stupid!

Published in AdNews, this article from Paul Fisher explains how simplicity within online campaigns is key to success. As challenges seem to become more complex, the greatest challenge is simplicity; thus starting with the basics is important.

IAB UK: Mobile Engage 2012 heralds golden age for mobile

Read the highlights from Europe's largest mobile advertising event including speakers from Twitter, Google, Unilever, M&S, Shazam and the one and only Louis Theroux. Find out more about how mobile is challenging the industry, changing consumers and what opportunities lie ahead.

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