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MarketingFinder: 10 Questions That Marketers Frequently Ask about Twitter

Confused by hashtags, tweetchats, tweet walls? This whitepaper clarifies the terminology and gives tips on how marketers can make the best use of Twitter and tweet with confidence. (NB: the paper is free but details are required prior to download)

Move part of the Mobile Ad Network's aggressive growth strategy in the region.

Expanded Relationship will Work to Increase MediaMind's GroupM Footprint.

Einsteinz Communications Managing Director, Pru Quinlan has received her fourth consecutive nomination for the Best Media Relations award at the 2012 IT Journalism Awards (Lizzies).

The Monkeys raise the bar to win Creative Showcase 6.5

The Monkeys, Soap Creative and Tequila Digital all winners at Creative Showcase 6.5.

Google: Measuring Ad Format Impact

At the start of 2011, Google, The ARF, Nielsen, Stanford & Wharton collaborated on an initiative to quantify cross-media ad format effectiveness.

Videology: US Market at a Glance, Q1 2012

Helping to build a complete picture of one of the fastest growing sectors of online advertising, this report pieces together US research, data and insights into the state of the video industry as seen by one of the fastest growing online video companies.

Adstream has announced its digital portfolio for 2012 and introduced the latest innovations as part of its consolidation in the digital advertising environment.

IAB US: Global Mobile Anthology - Worldwide Perspectives on Mobile Media

The document encompasses submissions from a dozen of IABs worldwide and gives a clear picture of where individual countries are at with mobile.

Millward Brown: Glocal Evaluation - Measuring Campaign Effectiveness

Nigel Hollis discusses how advertising planning needs to start with local markets, and work its way up, not top down and if global planning starts from the ground up, so too must the measurement of its effectiveness.

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