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Fairfax: Metro Media Audience Report - February 2012

Key insights in this month's report show how mobile and tablet consumption is peaking early in the morning and evening particularly in lifestyle, travel and entertainment content.

Monthly 'dashboard' of audience metrics in Australia.

DMA: Does Rich Media Rock?

Rich media allows for effective marketing and branding campaigns allowing a brand to be more engaging, but how can a brand make rich media advertising work for it?

IAB UK: Mobile advertising spend more than doubles to £203 million

Advertising on mobile devices rocketed by 157% in 2011, to £203.2 million, according to the annual IAB and PwC mobile advertising spend study. Read the top line results of the report in this press release.

eMarketer: Brand Marketers Home In on Online Target Audiences

With digital's more precise targeting ability has come a greater emphasis on delivering the right message to the right audience. Find out how important advertisers think targeting is and what their priorities are.

Tackling the Digital Disruption

In this B&T article, Paul Fisher focuses on the challenges the digital industry is facing when it comes to consumer privacy and measuring effectiveness. Read more about the forces driving the industry, other big issues digital is facing and how we might tackle them.

Nielsen: Australian Online Landscape Review Report – March 2012

Included in this report are valuable previews into the evolving online landscape, which is presenting consumers with new ways of doing old things, from shopping to watching TV.

The Ultrabook Temptations

The Monkeys created the Intel Ultrabook challenge, consisting of a range of social experiments to see just how far someone will go for a new Ultrabook: digging under Bondi Beach, smashing glass boxes, hitting hard in a boxing ring or going crazy in front of the camera.

Nielsen & OzTAM: Australian Multi Screen Report Q4 2011

This report highlights the trend of video viewership in Australian homes across televisions, computers and mobile smartphones by combining data from OzTAM and Nielsen.

IAB UK: Customer Conversion Journey - Automotive

The results to the third of the IAB UK's Customer Conversion Journey research studies carried out in conjunction with Nielsen, featuring an analysis of the online user journeys of consumers who have visited or converted on 4 automotive brand websites - Mercedes, BMW, Land Rover and Hyundai.

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