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IAB Awards Finalists Announced

Record number of entries and dramatic shift towards brand advertising campaigns.

Of the 238 shortlisted in the Cyber Lions categories, only three were Australian, and Paul Fisher explains how the the creative pillar of the interactive advertising industry is critical for its continued growth.

IAB UK: TV and Online - better together

Based on several case studies from different verticals, this very comprehensive IAB UK research is packed full of insights to better understand which roles TV and online play throughout the purchase process, how and when advertisers can best use them together and also provides guidance on the creative approach.

IAB Australia: Quarter ended June 2010

Total online advertising expenditure in Australia for the three months ended 30 June 2010 was $552.5m, an increase of 40.0m (or 8%) on first-quarter 2010, and an increase of $99.5m (or 22%) on second-quarter 2009. General Display advertising accounted for 28.7%, Classifieds advertising accounted for 23.3% and Search and Directories advertising accounted for the remaining 48.0% for the three months ended June 2010.

IAB Europe: Brand Advertising and Digital

This white paper provides useful evidence of how digital campaigns can support brands online by reviewing valuable insights from market players in the industry.

Paul Fisher's latest AdNews Article about the role digital advertising he thinks will play in the Australian Federal Election.

IAB UK: The digital election

An IAB UK study on the impact of digital communications on the 2010 Election, and the lessons brands can learn.

3D stands out for Creative Showcase 4.4

Visual Jazz crowned the winner of this quarter’s competition.

IAB Australia: Weight Watchers Case Study - Online Video Advertising

IAB Australia, Dynamic Logic and Weight Watchers partnered to look into how video advertising can enhance brand metrics. Insights on optimising the media mix, the creative and the frequency are also being presented.

Dance off 3D

Visual Jazz created an interactive catalogue for Jay Jay's which combined 3D technology, dancers, music and fashion. The judges praised the campaign as deceptively well executed, fun, interactive and playful.

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