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IAB Australia: Quarter ended September 2007

Online advertising expenditure in Australia for the third-quarter 2007 (3 months ended 30 September 2007) totalled $347.75 million, the largest quarter recorded.

Accreditation will be awarded to selected online audience measurement methodology vendors.

A cross industry committee has issued an Industry Blueprint seeking expressions of interest from research or technology companies to develop a new audience measurement methodology.

Home. Sweet As.

To position Air NZ as the airline that reconnects ex-pat Kiwis with home and build a database from scratch, Host invited people in NZ to send messages to kiwi folk in Australia via a billboard in Sydney/Melbourne: a great cross media execution which proved very successful.

According to IAB Australia’s Online Advertising Expenditure Report released today by PricewaterhouseCoopers online advertising jumped in the second quarter of 2007.

Recruitment fastest growing category this quarter.

The first steps towards the industry’s stated commitment to bring clarity to online measurement in the Australian market have been taken.

IAB Australia: Quarter ended June 2007

Online advertising expenditure in Australia for the second-quarter 2007 (3 months ended 30 June 2007) totalled $325.5 million. General Display advertising and Classifieds advertising accounted for 28% and 27% of the total advertising expenditure for the second-quarter 2007, respectively, while Search & Directories advertising comprised the remaining 45%.

Battle for the Bronchs

To raise asthma awareness amongst a youth audience that tends to ignore traditional advertising, TEQUILA DIGITAL developed an interactive comic book with alive action video set in an illustrated city inside a pair of lungs – a very clever use of advergaming.

IAB Australia: Quarter ended March 2007

Online advertising expenditure in Australia for the first-quarter 2007 totalled $294 million. General Display advertising and Classifieds advertising accounted for 26% and 27% of the total advertising expenditure for the first-quarter 2007, respectively, while Search and Directories advertising comprised the remaining 47%.

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